Non-alcoholic cocktails are sold pre-made and pre-mixed
Trend - Brands both within and outside of the alcohol space are debuting premixed and packaged mocktail products. Keeping up with the popularity of premixed alcoholic cocktails and seltzers, this appeals using the convenience and ease of premade drinks that have become so commonplace in the alcohol industry.
Insight - Millennial and Gen Z consumers today are experimenting with reducing their alcohol consumption or eliminating it altogether, largely motivated by a desire to lead a more healthy lifestyle. This same group, however, still enjoys the social aspect of alcohol as well as the taste of many alcoholic drinks, leading to a desire for non-alcoholic products that closely mimic "real" drinks.
Insight - Millennial and Gen Z consumers today are experimenting with reducing their alcohol consumption or eliminating it altogether, largely motivated by a desire to lead a more healthy lifestyle. This same group, however, still enjoys the social aspect of alcohol as well as the taste of many alcoholic drinks, leading to a desire for non-alcoholic products that closely mimic "real" drinks.
Workshop Question - What are some things you could adjust about your product offering to make it more appealing to those outside of your core target market?
Trend Themes
1. Rise in Pre-made and Pre-mixed Non-alcoholic Cocktails - Brands are catering to the increasing demand for non-alcoholic alternatives that closely mimic "real" drinks by debuting premixed and packaged mocktail products, with the convenience and ease of premade drinks that have become so commonplace in the alcohol industry.
2. Growing Demand for Sophisticated Non-alcoholic Beverages - As health-conscious consumers look for refreshing, healthy drinks that can be enjoyed at social functions without compromising their outlook on wellness and balance, brands are creating uniquely crafted non-alcoholic drinks inspired by mixology, and offering substitutes for popular cocktails like the Moscow Mule or margarita.
3. Innovative Canned Mocktails with Unique Flavors and Ingredients - To provide consumers with satisfying, thirst-quenching options, brands are creating versatile canned mocktails using unique ingredients like ginger, reishi mushrooms, and CBD, which can be enjoyed on their own or mixed with a liquor of choice.
Industry Implications
1. Alcohol Industry - Brands within and outside of the alcohol space are debuting premixed and packaged mocktail products to cater to the increasing demand for non-alcoholic alternatives.
2. Beverage Industry - The ever-growing non-alcoholic beverage industry is expanding with refreshing, healthy drink options that can be enjoyed at social functions without compromising consumer's outlook on wellness and balance.
3. Cbd-infused Beverages Industry - Non-alcoholic beverage brands are creating canned mocktails infused with fast-acting nano-emulsified CBD and botanical terpenes to inspire a sense of calm and well-being.
