Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pre-Mixed
Mocktail
Non-alcoholic cocktails are sold pre-made and pre-mixed.
3.2
Trend score
Trend
What is the Pre-Mixed Mocktail trend?
Pre-Mixed Mocktail: Brands both within and outside of the alcohol space are debuting premixed and packaged mocktail products. Keeping up with the popularity of premixed alcoholic cocktails and seltzers, this appeals using the convenience and ease of premade drinks that have become so commonplace in the alcohol industry.
Insight
The consumer insight behind the Pre-Mixed Mocktail trend
Millennial and Gen Z consumers today are experimenting with reducing their alcohol consumption or eliminating it altogether, largely motivated by a desire to lead a more healthy lifestyle. This same group, however, still enjoys the social aspect of alcohol as well as the taste of many alcoholic drinks, leading to a desire for non-alcoholic products that closely mimic "real" drinks.
Trend themes
Themes within the Pre-Mixed Mocktail trend
Three behaviours holding the trend together01
Rise in pre-made and pre-mixed non-alcoholic cocktails
Brands are catering to the increasing demand for non-alcoholic alternatives that closely mimic "real" drinks by debuting premixed and packaged mocktail products, with the convenience and ease of premade drinks that have become so commonplace in the alcohol industry.
02
Growing demand for sophisticated non-alcoholic beverages
As health-conscious consumers look for refreshing, healthy drinks that can be enjoyed at social functions without compromising their outlook on wellness and balance, brands are creating uniquely crafted non-alcoholic drinks inspired by mixology, and offering substitutes for popular cocktails like the Moscow Mule or margarita.
03
Innovative canned mocktails with unique flavors and ingredients
To provide consumers with satisfying, thirst-quenching options, brands are creating versatile canned mocktails using unique ingredients like ginger, reishi mushrooms, and CBD, which can be enjoyed on their own or mixed with a liquor of choice.
Industry implications
What the Pre-Mixed Mocktail trend means for industry
Where the trend changes the playbookFor
Alcohol industry
Brands within and outside of the alcohol space are debuting premixed and packaged mocktail products to cater to the increasing demand for non-alcoholic alternatives.
For
Beverage industry
The ever-growing non-alcoholic beverage industry is expanding with refreshing, healthy drink options that can be enjoyed at social functions without compromising consumer's outlook on wellness and balance.
For
CBD-infused beverages industry
Non-alcoholic beverage brands are creating canned mocktails infused with fast-acting nano-emulsified CBD and botanical terpenes to inspire a sense of calm and well-being.
Workshop question
What are some things you could adjust about your product offering to make it more appealing to those outside of your core target market?
Trend signals
Trend signals for Pre-Mixed Mocktail
Trend score 3.2 out of 10, from popularity 44%, activity 39%, freshness 12%.
Popularity44%
Activity39%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pre-Mixed Mocktail trend
8 featured examples from Apr 8, 2019 to Jun 24, 2022CategoryLifestyle
Bottled Alcohol-Free Cocktails
The NOgroni is a Non-Alcoholic Reinterpretation of the Negroni
Beverage industry can create and market bottled non-alcoholic cocktails to tap into the growing demand for alcohol-free alternatives.
CategoryLifestyle
Premium Non-Alcoholic Mocktails
Mocktails Offers Non-Alcoholic Beverages Inspired by Mixology
Crafting non-alcoholic drinks and all-natural substitutes presents disruptive innovation opportunities within the beverage manufacturing industry.
CategoryLifestyle
Ready-to-Drink Alcohol-Free Cocktails
De Kuyper Taps Into the No-Alcohol Market with New Cocktails
De Kuyper's introduction of ready-to-drink alcohol-free cocktails disrupts the beverage manufacturing industry by inspiring the development of more appealing and convenient non-al…
CategoryLifestyle
Spicy Canned Mocktails
Little Saints' Spicy Margarita and Mimosa Uplift Without Sugar or Alcohol
Beverage industry can use this opportunity to create natural, sustainable mocktails and cater to customers' desire for exciting and healthier options.
CategoryMarketing
Gingery Canned Mocktails
These Reed’s Real Ginger Ale Refreshments Come in Two New Flavors
Disruptive innovation opportunities exist in the beverage industry to create unique and healthy canned mocktail options, meeting the needs of modern consumers.
CategoryLifestyle
Versatile Canned Mocktails
Gunners Cocktails Revived a Recipe from 1842
The beverage industry can explore the trend of canned mocktails to create new and inventive beverage options for consumers.
CategoryLifestyle
Zesty Non-Alcoholic Beverages
Slange Var is a Non-Alcoholic Drink Made with Ginger, Limes & Honey
Opportunity for beverage companies to create and market non-alcoholic beverages to cater to the growing demographic of health-conscious consumers and those drinking less or not at…
CategoryLifestyle
Botanical Blood Orange Mocktails
Mingle Sparkling Mocktails Made a Blood Orange Elderflower Flavor
Disruptive innovation opportunity: Introduce new and unique beverage flavors to capture the growing market of health-conscious consumers.
