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Gingery Canned Mocktails

These Reed’s Real Ginger Ale Refreshments Come in Two New Flavors

— June 17, 2021 — Marketing
Two new Reed’s Real Ginger Ale refreshments are being launched by the brand to provide consumers with a thirst-quenching canned mocktail to enjoy in the summer heat. The drinks come in the Shirley Tempting and Transfusions flavor options, which are both crafted with zero sugar in the mix and boast zero calories to boot. The drinks are each formulated with 2,000mg of fresh, organic finger with no artificial preservatives or colors.

CEO of Reed's Norman E. Snyder spoke on the new Reed’s Real Ginger Ale mocktails saying, "As consumer interest continues to surge for non-alcoholic beverage options, we are seizing the momentum and delivering a whole new ginger experience. Our new line of mocktails now provides consumers a tasty and healthy alternative."
Trend Themes
1. Zero-sugar Canned Mocktails - Opportunity for companies to develop sugar-free canned mocktails, targeting health-conscious consumers.
2. Fresh and Organic Ingredients - The use of fresh and organic ingredients in canned mocktails can attract consumers who are looking for healthier beverage options.
3. Non-alcoholic Beverage Options - With the increasing demand for non-alcoholic beverage options, companies can innovate and expand their mocktail product lines to cater to this growing market.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunities exist in the beverage industry to create unique and healthy canned mocktail options, meeting the needs of modern consumers.
2. Organic and Natural Products Industry - Manufacturers producing organic and natural products can capitalize on the trend towards using fresh, organic ingredients in canned mocktails.
3. Wellness Industry - The wellness industry can explore opportunities to develop and market healthy canned mocktails, promoting a healthier alternative to traditional sugary drinks.
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