Reed’s, Inc., America's leading ginger beverage brand, has announced the launch of 'Reed's Zero Sugar Stormy Mule,' which will be distributed exclusively via retailers on the West Coast.
The new sugar-free drink builds on the brand's signature alcoholic RTD beverage, the 'Classic Mule,' by offering consumers a unique twist on the Dark & Stormy cocktail. The Stormy Mule is made with naturally brewed fresh ginger root and contains a natural rum taste. In addition, the beverage features a 7% ABV and is made without the use of artificial flavors, colors, or GMOs.
“With the strong customer acceptance and sell-through of our Zero Sugar Classic Mule launched in June 2020, we felt it was a natural next step to continue expanding our alcohol RTD portfolio,” said Norman E. Snyder, CEO of Reed’s.
Image Credit: Reed's
Key Themes Behind This Trend
- Zero-sugar Alcoholic Drinks
- There is a growing trend in the alcoholic beverage industry for zero-sugar or low-calorie options that provide a healthier drinking alternative and a unique taste experience.
- Naturally-brewed Beverages
- Consumers are increasingly interested in beverages made with natural, organic, or locally-sourced ingredients, creating opportunities for companies to offer unique and high-quality flavor profiles.
- RTD Cocktail Innovation
- RTD cocktails are becoming more popular as consumers seek convenience and high-quality flavor combined in one package, and companies have the opportunity to create unique flavors and experiences.
Where This Applies
- Alcoholic Beverage Industry
- The launch of Reed's Zero Sugar Stormy Mule reflects a growing trend in the alcoholic beverage industry for healthier, more natural drinks with unique flavor profiles.
- Craft Beverage Industry
- Artisanal, craft breweries and distilleries are more in demand as consumers look for unique drinks and high-quality flavor profiles and opportunities to innovate and create new cocktails.
- Convenience Retail Industry
- As RTD cocktails become more popular, there is greater opportunity for convenience stores to expand their offerings and capture new customers with unique products and flavors.
