Category
Lifestyle
Assisted Choices
Trend cluster
Category
Riced
Alternative
Rice-based alternatives replace traditional food and beverage products.
4.0
Trend score
Trend
What is the Riced Alternative trend?
Riced Alternative: In the "alternative ingredient" market within the food industry, rice-based products are growing in popularity. Used as alternatives for everything from meat to dairy, these products cater to individuals on restricted diets.
Insight
The consumer insight behind the Riced Alternative trend
With an abundance of new and trendy "alternative" ingredients in dairy and meat industries, some consumers prefer to turn to more familiar offerings when it comes to their diets. Dietary restrictions for personal or health reasons once came with consumers' being limited in what they could consume, but now the opposite is true. With the many options consumers now have within this space, a segment is turning to familiarity rather than novelty when making purchase decisions.
Trend themes
Themes within the Riced Alternative trend
Three behaviours holding the trend together01
Rice-based alternatives
The alternative ingredient market is now utilizing rice-based products for everything from meat to dairy.
02
Plant-based alternatives
Consumer demands are shifting towards plant-based alternatives, prompting meat and dairy industries to pivot towards these products.
03
Non-novelty alternatives
Consumers are turning towards traditional alternatives instead of the new and trendy alternative ingredients.
Industry implications
What the Riced Alternative trend means for industry
Where the trend changes the playbookFor
Food Industry
Food manufacturing companies can create more alternatives that cater to the dietary restrictions of people.
For
Non-dairy products
Companies that create non-dairy products can explore rice-based alternatives instead of limited ingredients like nuts and soy.
For
Health Foods
Businesses producing health foods can explore how incorporating rice-based products can enhance taste and texture while utilizing the ingredient's nutritional benefits.
Workshop question
How could your brand create more familiarity between its product/service and its customer?
Trend signals
Trend signals for Riced Alternative
Trend score 4.0 out of 10, from popularity 65%, activity 48%, freshness 9%.
Popularity65%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Riced Alternative trend
4 featured examples from Nov 22 to Dec 4, 2019CategoryLifestyle
Rice-Based Yogurt Alternatives
MozzaRisella's Yo-Ger is Made from Sprouted Brown Rice
The plant-based food industry will see more disruptive innovation as companies continue to develop new and unique ingredient combinations to create dairy alternatives.
CategoryLifestyle
Rice-Based Vegan Honey
Suzanne's Specialties Debuted the Just Like Honey Rice Nectar
Food manufacturers can capitalize on the demand for vegan honey alternatives by developing and marketing innovative products that cater to the needs of plant-based consumers.
CategoryLifestyle
Alternative Sticky Rice Sausages
Heck! Food's Plant-Based Sausages Feature Thai Pesto & Rice
There is a opportunity for companies in the plant-based meat industry to develop innovative products with unique and diverse flavors to attract a wider customer base.
CategoryLifestyle
Organic Rice-Based Milk Alternatives
Woolworth Food Launched an Organic Rick Milk
The food and beverage industry must adapt to changing consumer preferences and shift towards more plant-based and organic options to stay competitive.
