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Riced Alternative

Rice-based alternatives replace traditional food and beverage products

Trend - In the "alternative ingredient" market within the food industry, rice-based products are growing in popularity. Used as alternatives for everything from meat to dairy, these products cater to individuals on restricted diets.

Insight - With an abundance of new and trendy "alternative" ingredients in dairy and meat industries, some consumers prefer to turn to more familiar offerings when it comes to their diets. Dietary restrictions for personal or health reasons once came with consumers' being limited in what they could consume, but now the opposite is true. With the many options consumers now have within this space, a segment is turning to familiarity rather than novelty when making purchase decisions.
Workshop Question - How could your brand create more familiarity between its product/service and its customer?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
20,557 Total Clicks
Date Range:
Nov 19 — Dec 19
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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