Biossance—the mindful skincare brand that popularized sugarcane-derived squalane in beauty products—recently debuted a brand new sheer mineral sunscreen that is powered by its hero ingredient.
The Squalane + Zinc Sheer Mineral Sunscreen brings with itself fast absorption rates, invisible protection, and moisturization. The formula is also lightweight, vegan, non-toxic, and reef-safe. With broad-spectrum SPF 30, the product "protects even the most sensitive skin like you've never seen."
As one may guess by the name, the leading ingredients in Biossance's Squalane + Zinc Sheer Mineral Sunscreen are Zinc Oxide 14%, which is the non-toxic agent that reflects damaging UVA and UVB rays, and Squalane which provides weightless moisture. The brand also infuses this formulation with Water Lily which cools and calms skin after UV exposure and heat stress..
Image Credit: Biossance
Key Themes Behind This Trend
- Squalane-powered Skincare
- The use of squalane in beauty products is becoming more widespread, leading to innovative skincare formulations.
- Sheer Mineral Sunscreens
- Invisible and lightweight mineral sunscreens are gaining popularity due to their effectiveness and non-toxicity.
- Reef-safe Products
- The demand for eco-friendly and non-toxic products, particularly those that do not damage coral reefs, is growing in the beauty industry.
Where This Applies
- Beauty and Skincare
- Companies can innovate their product formulations by incorporating natural and non-toxic ingredients, such as squalane, while addressing consumers' growing concerns for sustainability and environmental protection.
- Sunscreen and UV Protection
- Opportunities exist to create more effective and non-toxic sun protection products, particularly those that cater to sensitive skin or eco-conscious consumers who want to protect both themselves and the environment.
- Eco-friendly and Sustainable Products
- The increasing demand for natural, eco-friendly and sustainable products is leading to the development of more innovative and planet-friendly formulations, such as reef-safe sunscreens.
