Category
Business
Assisted Conversion
4.7
Trend score
Trend
What is the Pop-Up Gifting trend?
Pop-Up Gifting: Brands are attempting to carve out their own niche during seasonal shopping periods by creating gifting pop-ups that are themed around their specific offerings. Whether charitable or selling a product/service, these spaces offer a novelty touch for consumers looking for something distinct during holiday seasons.
Insight
The consumer insight behind the Pop-Up Gifting trend
The standard holiday season in North America involves a lot of ubiquitous themes, and for consumers looking to personalize what they choose to buy, it can be difficult to find pieces that are both novel and useful. With the growth in consumer expectations for unique and custom purchase experiences, brands are having to react with curated installations that meet those preferences.
Trend themes
Themes within the Pop-Up Gifting trend
Three behaviours holding the trend together01
Branded Pop-Up Gifting
Businesses are creating brand-specific pop-ups with themed offerings to stand out during seasonal shopping periods.
02
Virtual Gifting Pop-Ups
Virtual pop-up shops are facilitating donations and personalized gifting experiences through AI.
03
Male-Specific Gift Pop-Ups
Businesses are creating curated, interactive pop-ups with male-specific gift items to meet consumer preferences.
Industry implications
What the Pop-Up Gifting trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can innovate by curating personalized pop-up shops focused on brand-specific experiences.
For
E-commerce
E-commerce industries can create virtual pop-up shops that combine AI and interactive experiences to facilitate personalized gifting and donations.
For
Charitable Organizations
Charitable organizations can benefit by creating virtual gifting pop-ups that inspire people to donate with AI-recommended gift options.
Workshop question
How could your brand create a curated pop-up for customers?
Trend signals
Trend signals for Pop-Up Gifting
Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 9%.
Popularity62%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop-Up Gifting trend
5 featured examples from Nov 27 to Dec 13, 2019CategorySpecial
eCommerce Pop-Up Gift Guides
Amazon and Refinery29 Launched a Pop-Up Shop Version of a Gift Guide
In the eCommerce industry, implementing immersive experiences and brand activations can enhance customer engagement and drive sales.
CategoryBusiness
Festive Wine Pop-Ups
This Holiday Wine Shop is a Place to Enjoy a Drink & Customize Gifts
Wineries can capitalize on the holiday season by opening pop-up shops and offering exclusive wines and personalized gift options.
CategoryBusiness
Virtual Holiday Shops
Chick-fil-A's Online & Pop-Up Time Shop Helps People Share the Gift of Time
Retailers and brands can leverage online and offline channels to provide customers with personalized and memorable holiday shopping experiences.
CategoryBusiness
Virtual Gifting Pop-Ups
Action for Children's Gifting Store Helps People Easily Make Donations
Disruptive innovation opportunity: Non-profit organizations can leverage virtual gifting and pop-up stores to enhance their fundraising efforts and engage with donors.
CategorySpecial
Male-Specific Holiday Gift Pop-Ups
The 2019 Gear Patrol Holiday Pop-Up is Open in Brooklyn
The retail industry has the potential to cater to specific interest groups by offering curated gift selections and personalized shopping experiences through pop-up events.
