Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mixed-Reality
5G
Brands are experimenting with AI, VR & AR tech in the 5G platform.
5.1
Trend score
Trend
What is the Mixed-Reality 5G trend?
Mixed-Reality 5G: As artificial intelligence, virtual reality, and augmented reality are rapidly progressing, the 4G network struggles to meet bandwidth requirements. If VR and AR applications continue to evolve, developers will require a more substantial network that is faster, consistent and has lower latency. As 5G connectivity is expected to deliver these elements, companies are beginning to test the potential of mixed-reality tech in this environment.
Insight
The consumer insight behind the Mixed-Reality 5G trend
Millenials and Gen Z are excited about the innovations that are ahead and mixed-reality tech has been a pivotal point for them as it has provided opportunities for new forms of entertainment through interactivity. As time progresses, users expect better service and new developments. The 4G platform, however, has limited processing capabilities and as more users flood the platform, that becomes an issue. Because of this, users are interested in what 5G connectivity has to offer to enable the next stages of VR, AI, and AR.
Trend themes
Themes within the Mixed-Reality 5G trend
Three behaviours holding the trend together01
5G-Powered Immersive Experiences
The deployment of 5G technology allows for the creation of more immersive, hyper-realistic experiences in the form of AR, VR, and mixed-reality applications.
02
Partnerships between Tech Companies and Social Media Networks
Phone companies and social media networks such as Verizon and Snapchat are partnering to increase user engagement and offer new features.
03
5G-enabled Autonomous Systems
5G technology allows for the creation of autonomous stores and remote computing systems that rely on cloud-based processing.
Industry implications
What the Mixed-Reality 5G trend means for industry
Where the trend changes the playbookFor
Telecommunications
Telecom companies can invest in 5G technology and the infrastructure needed to support it, as well as partner with other industries that will benefit from the increased network speed and capabilities.
For
Entertainment
The entertainment industry can utilize 5G-powered immersive experiences in gaming, virtual events, and interactive storytelling.
For
Health and Wellness
The health and wellness industry can partner with XR companies to create therapeutic and mindfulness-oriented experiences that enhance mental health and wellbeing.
Workshop question
How might you use 5G to enhance the experience of your product or service?
Trend signals
Trend signals for Mixed-Reality 5G
Trend score 5.1 out of 10, from popularity 70%, activity 74%, freshness 10%.
Popularity70%
Activity74%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mixed-Reality 5G trend
8 featured examples from Nov 18, 2019 to Sep 29, 2021CategoryBusiness
5G-Powered Autonomous Stores
AiFi and Verizon Created a Next-Gen Convenience Store
The retail industry can leverage autonomous retail stores with contactless shopping experiences that integrate 5G technology to enhance customers' shopping experiences.
CategoryTech
Wellness-Enhancing AR Glasses
TRIPP Launches Augmented Reality Tool on Nreal's 5G Glasses
The wellness and health industry can utilize AR-powered tools and XR technology to provide innovative and effective self-care solutions to consumers.
CategoryTech
5G-Powered AR Experiences
The Adult Swim Festival Lets Fans Appear in a Personalized Animation
The entertainment industry can utilize volumetric capture and 5G technology to create immersive and interactive experiences for fans, enhancing the viewing and engagement with the…
CategoryTech
5G Cloud-Connected PCs
The Conceptual '5G Workstation FLOW' PC Runs Software Remotely
The shift to 5G-connected computing can disrupt the information technology industry by creating new opportunities for remote software accessibility and resource management.
CategoryTech
Hyper-Realistic VR Experiences
Elisa Has Claimed to Have Created the Most Realistic VR Yet
The development of hyper-realistic VR experiences provides opportunities for disruptive innovation in the entertainment industry, including immersive gaming and cinematic experien…
CategoryTech
5G-Enabled Gaming Smartphones
The Conceptual PlayStation 5G is Feature-Rich
The development of 5G technology in smartphones can create a new wave of devices specifically designed for enhanced gaming experiences.
CategoryTech
5G-Powered Entertainment
SK Telecom Pioneers AR, VR, and AI in the 5G Environment
Telecommunications companies can capitalize on 5G technology to offer enhanced entertainment experiences and capture new market opportunities.
CategoryTech
Social Media Network Partnerships
Verizon's 5G Phones Will Have Snapchat Already on the Device
Social media platforms could form partnerships with phone companies to increase their reach and improve user engagement.
