Chitosan-incorporated skincare products are formulated to soothe and regenerate
Trend - Chitosan is an ingredient derived from chitin—which is found in shellfish exoskeletons. Its increased use in the skincare space is due to the interest surrounding its ability to soothe and restore the skin.
Insight - “Skincare” and “self-care” have become synonymous in consumer circles that have adopted structured health and wellness routines, as the process of skincare requires the same discipline and commitment that more traditional forms of self-care like fitness do. Consumers are constantly being met with a multitude of products and ingredients that they can try out. These new shopping habits have led to a growing impulse to find the next “it” product that will transform their skin in the ways that are promised—all by testing wth emerging ingredients and formulas.
Insight - “Skincare” and “self-care” have become synonymous in consumer circles that have adopted structured health and wellness routines, as the process of skincare requires the same discipline and commitment that more traditional forms of self-care like fitness do. Consumers are constantly being met with a multitude of products and ingredients that they can try out. These new shopping habits have led to a growing impulse to find the next “it” product that will transform their skin in the ways that are promised—all by testing wth emerging ingredients and formulas.
Workshop Question - How could your brand pique consumer interest with unheard of ingredients, formulas or formats?
