Smashbox's new Mindful 5 Nourishing Face Primer Serum, Nourishing Lip Oil and Custom Glow Lip Balm each focus on five carefully selected ingredients that boast five wellness benefits. In the case of the Nourishing Face Primer Serum, ingredients like cannabis sativa hemp seed oil, red algae, green tea, a probiotic and a primer oil complex are beneficial for reducing redness and irritation, moisturizing the skin and making it feel smoother, creating a canvas for makeup and balancing the skin's microbiome.
The other Mindful 5 products boast different benefits and ingredient combinations, although all of the new products contain cannabis sativa hemp seed oil.
The Mindful 5 Custom Glow Lip Balm boasts a color-changing formula that adjusts to the skin's pH levels.
Image Credit: Smashbox
What Makes This Trend Stand Out
- Wellness-focused Skincare
- The combination of wellness and skincare provides opportunities for companies to create products that promote holistic well-being.
- Functional Ingredients
- Using a limited number of functional ingredients in skincare products is a trend that allows companies to highlight specific benefits and create unique formulations.
- Hemp-based Beauty Products
- There is an emerging trend towards using hemp and cannabis-infused ingredients in beauty products due to their natural anti-inflammatory and moisturizing properties.
Sectors Adopting This
- Skincare Industry
- Companies in the skincare industry can innovate by incorporating functional ingredients that promote wellness and provide consumers with powerful results.
- Natural Beauty Industry
- The use of hemp in beauty products provides an opportunity for companies in the natural beauty industry to create effective and sustainable formulations.
- Holistic Wellness Industry
- The combination of functional ingredients and hemp-based ingredients in skincare products aligns with the goals of the holistic wellness industry, allowing companies to target consumers seeking well-being from their beauty products.
