Westfield London is introducing a new retail concept called byCircus that creates in-store shelf space for products from beauty and wellness brands that can only be found online. According to a byCircus representative, "byCircus was founded to bring back the curiosity and excitement around bricks-and-mortar store experiences, creating spaces where shoppers can truly experience brands and products in a unique way."
The in-store space will be open until December 31st, decked out with hanging clouds, falling ribbons and light sculptures, providing an imaginative setting for people to purchase creative holiday gifts. Within the brick-and-mortar concept, Westfield London is offering a glimpse at some of the most innovative brands like True Skincare, Only Curls and Funky Soap, and giving people the unique chance to interact with the products.
Image Credit: Westfield London