Category
Fashion
Scaled Restraint
Trend cluster
Category
Teen
Skin
Teen-specific skincare brands cater to Gen Z in alternate ways.
3.2
Trend score
Trend
What is the Teen Skin trend?
Teen Skin: With acne-specific skincare typically being the main purpose targeted to teenagers in the skincare space, brands are refocusing to focus more on the values and preferences of young people. Products that include socially conscious elements or stigma-reducing branding are on the rise as brands attempt to cater to Gen Z consumers in this space.
Insight
The consumer insight behind the Teen Skin trend
As consumers, Gen Z are just as much concerned with the processes of the brands they’re purchasing from as they are the efficacy of the products being offered. With the knowledge that comes with access to the Internet and the socially conscious messaging that they observe and contribute to on social media platforms, these consumers are drawn to brands that speak to not just their needs, but the values they align themselves with.
Trend themes
Themes within the Teen Skin trend
Three behaviours holding the trend together01
Values-Based Skincare
Brands are using social consciousness and stigma-reducing branding to cater to the values and preferences of Gen Z consumers, creating an opportunity for innovation in skincare products that align with ethical and socially conscious values.
02
Clean and All-Natural Skincare
Thirsty Naturals and similar brands are filling a market gap for non-toxic and plant-based skincare products for teenagers, which presents a disruptive innovation opportunity for businesses that prioritize health and sustainability.
03
Celebrity-Backed Beauty Brands
The launch of Florence by Mills shows that actress-backed beauty lines catering to teens can be successful, which offers an opportunity for businesses to consider partnerships or collaborations with influential figures to market their brand and products.
Industry implications
What the Teen Skin trend means for industry
Where the trend changes the playbookFor
Skincare and Beauty
With the rising demand for values-based, natural skincare products, and celebrity-backed beauty brands, there is an opportunity to innovate and disrupt the skincare and beauty industry as whole.
For
Personal Care Products
Teen-targeted non-toxic personal care products, such as deodorants, are gaining traction, indicating that there is a growing market for clean, non-toxic personal care items.
For
Vegan and Sustainable Products
The increasing demand for vegan and sustainable products, such as Millie Bobby Brown's vegan-friendly Florence by Mills line, represents an opportunity for innovation and disruption in industries that prioritize plant-based and sustainable solutions.
Workshop question
How could your brand alter its messaging to better appeal to Gen Z?
Trend signals
Trend signals for Teen Skin
Trend score 3.2 out of 10, from popularity 46%, activity 42%, freshness 9%.
Popularity46%
Activity42%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Teen Skin trend
4 featured examples from Aug 24, 2018 to Dec 16, 2019CategoryFashion
Actress-Crafted Beauty Brands
Millie Bobby Brown Created a Beauty Line Called Florence by Mills
The beauty industry can embrace actress-led cosmetic brands and cater to the growing demand for personalized skincare and makeup products.
CategoryLife-Stages
Non-Toxic Teen Skincare
Thirsty Naturals Makes Plant-Based, All-Natural Skincare for Teens
Brands can develop and market natural skincare products for teenagers or expand their product line to include naturally derived ingredients.
CategoryFashion
Teen-Friendly Deodorants
Native's Teen Deodorant Has an Aluminum-Free Formula for Ages Eight to 18
Personal care companies are innovating in the deodorant market, creating formula options that target specific demographics or cater to consumer preferences for natural ingredients.
CategoryLife-Stages
Teen-Friendly Skincare Sets
SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products
Innovation opportunities in creating skincare products for teenage consumers.
