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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,343 more

Teen Skin

Teen-specific skincare brands cater to Gen Z in alternate ways

Trend - With acne-specific skincare typically being the main purpose targeted to teenagers in the skincare space, brands are refocusing to focus more on the values and preferences of young people. Products that include socially conscious elements or stigma-reducing branding are on the rise as brands attempt to cater to Gen Z consumers in this space.

Insight - As consumers, Gen Z are just as much concerned with the processes of the brands they’re purchasing from as they are the efficacy of the products being offered. With the knowledge that comes with access to the Internet and the socially conscious messaging that they observe and contribute to on social media platforms, these consumers are drawn to brands that speak to not just their needs, but the values they align themselves with.
Workshop Question - How could your brand alter its messaging to better appeal to Gen Z?
4 Featured, 30 Examples:
26,427 Total Clicks
Date Range:
Aug 18 — Dec 19
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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