While many marketers are focused on serving Millennial consumers, teen online shopping and the spending power of this younger demographic have yet to be fully realized.
MDacne is a teen skincare brand that specializes in providing personalized anti-acne treatment cream, along with a customized treatment plan. MDacne recently partnered with AskToPay as a convenient new way to support teen online shopping, yet keep parents in the loop.
When it comes time to make a purchase, teens are able to send a payment request to a parent via WhatsApp, SMS or Facebook Messenger to complete the transaction. As AskToPay CEO Avihai Michaeli points out: "Today, numerous teens visit e-commerce sites on a daily basis without the ability to complete a purchase." Teens also have the ability to record a 15-second video when it comes to explaining why their parents should support the purchase.
Parent-Assisted Payment Services
More Stats +/-
Tween-Targeted Fruit Pouches
Teen eCommerce Accounts
Metallic Youth Slides
Youth-Targeted Scent Sticks
Pre-Teen Self-Care Products
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.