While many marketers are focused on serving Millennial consumers, teen online shopping and the spending power of this younger demographic have yet to be fully realized.
MDacne is a teen skincare brand that specializes in providing personalized anti-acne treatment cream, along with a customized treatment plan. MDacne recently partnered with AskToPay as a convenient new way to support teen online shopping, yet keep parents in the loop.
When it comes time to make a purchase, teens are able to send a payment request to a parent via WhatsApp, SMS or Facebook Messenger to complete the transaction. As AskToPay CEO Avihai Michaeli points out: "Today, numerous teens visit e-commerce sites on a daily basis without the ability to complete a purchase." Teens also have the ability to record a 15-second video when it comes to explaining why their parents should support the purchase.