Drugstore beauty brand Essence recently came out with a unique mint-green highlighter, called the 'Pure Nude Cosmolighter.'
Despite what some may assume, the mint-green shade leaves a flattering glow on the skin, and is suitable for all skin types. As Teen Vogue reports, the slight green undertones help to correct any natural redness that may be present on one's face, allowing the pearly glow to shine through even more. Once the highlighter is applied, bits of gold shimmer come through more clearly as well, making for a healthy-looking glow that can be worn anywhere.
The Pure Nude Cosmolighter is currently available online and in major drugstores in the US, however its anticipated release has caused many locations to quickly sell out.
Image Credit: Essence
What's Driving This Trend
- Mint-colored Highlighter Trend
- Beauty brands should explore the mint-green hue trend in highlighters, as it allows for a unique and flattering glow on all skin types.
- Redness-correcting Highlighter Trend
- There is a growing trend in highlighters that correct natural redness on the face, allowing for a more even and luminous glow.
- Affordable Highlighter Trend
- As seen with the Pure Nude Cosmolighter by Essence, affordable and high-quality highlighters have the potential to sell out quickly and should be considered by beauty brands.
Who This Affects Most
- Beauty Industry
- The beauty industry should explore the mint-colored and redness-correcting highlighter trend to capture consumers who seek unique and personalized beauty products.
- Drugstore Industry
- As seen with the Pure Nude Cosmolighter by Essence, drugstores have the opportunity to sell out of affordable and high-quality beauty products that may not be available at higher-end retailers.
- E-commerce Industry
- Online retailers have the potential to capture a large portion of the affordable highlighter market as consumers search for high-quality beauty products at affordable prices.
