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Eco Festival

Music festivals adapt eco-friendly practices and production

Trend - Music festivals can be harmful to the environment due to the waste and pollution that large crowds in one public space can produce. Thus, brands still seeking to provide a memorable experience are adopting more sustainable production processes that mitigate the environmental impact while maintaining the spirit of a traditional festival.

Insight - The crowds that experiences such as music festivals tend to attract typically skew younger. Young consumers are increasingly concerned about their personal impacts on the environment. Their belief in -- and knowledge of -- the consequences of climate change have resulted in more self-reflection and discipline surrounding daily habits and the recreational activities they partake in.
Workshop Question - In what areas can your brand scale back on wasteful or non-sustainable production?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
14,166 Total Clicks
Date Range:
Jun 19 — Dec 19
Trending:
This Month and Mild
Consumer Insight Topics:

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