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Environmental Music Festival Initiatives

Coachella's BearTraxx Project Raises Eco Awareness

— December 10, 2019 — Business
Coachella music festival's BearTraxx project is the newest part of its ongoing sustainability initiative. The iconic music festival is best known for its celebrity attendees, festival fashion and all-star music lineup but is also taking an environmental stand through its partnership with Global Inheritance -- an organization "developing environmental and educational programs that empower festival attendees and bring attention to global issues."

Some of the music event's sustainability initiatives include a camping donation center, reusable bottles that are given to attendees, the festival's Carpoolchella program that encourages carpooling to the event, a recycling store and more.

Joining its polar bear mascots, BearTraxx is a new immersive DJ set that premiered alongside a surprise electronic music act earlier this year. The surprise guest was Dutch DJ and producer Sam Feldt who entertained audiences while bringing attention to global and environmental issues. BearTraxx was not only a Millennial and Gen-Z-friendly marketing move by Coachella but also encouraged social media shares and engagement through a dedicated BearTraxx Instagram account.


Image Credit: Instagram @beartraxxofficial
Trend Themes
1. Sustainability Initiatives at Music Festivals - Opportunity for music festivals to prioritize environmental sustainability and engage with attendees in meaningful ways.
2. Immersive Experiences in Live Events - Opportunity for live events to incorporate immersive experiences, such as DJ sets, to captivate audiences and raise awareness about important issues.
3. Social Media-driven Marketing Campaigns - Opportunity for brands and events to leverage dedicated social media accounts and encourage audience engagement through strategic campaigns.
Industry Implications
1. Music Festivals - Disruptive innovation opportunity for music festivals to adopt sustainable practices and use their platform to promote environmental awareness.
2. Event Planning - Disruptive innovation opportunity for event planners to incorporate immersive experiences and creative activations that align with sustainability goals.
3. Digital Marketing - Disruptive innovation opportunity for digital marketers to develop and implement social media-driven campaigns that leverage user-generated content and audience participation.
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