REN Clean Skincare offers a variety of facial cleansers in the form of cleansing gels, milks and balms, and one of its newest products is a jelly facial cleanser that boasts transformative properties. The three-in-one cleanser was created to offer three levels of cleansing, as it transforms from jelly to oil to milk so that it can remove waterproof makeup, pollution, SPF and impurities. The jelly facial cleanser for all skin types is also beneficial for protecting the skin's natural moisture barrier, and is packed with ingredients like sunflower seed extract, meadowfoam and grape seed oil.
The new REN Clean Skincare product is launching in 2020 and will be packaged in a recyclable tube made with 50% post-consumer recycled plastic and a cap made from 100% post-consumer recycled plastic.
Image Credit: Cosmetics Business
Key Themes Behind This Trend
- Three-in-one Cleansers
- Creating cleansers that can transform from one texture to another offers a disruptive innovation opportunity in the skincare industry.
- Multi-functional Skincare Products
- Developing skincare products that offer multiple benefits, such as cleansing, moisturizing, and protecting, presents a disruptive innovation opportunity in the beauty industry.
- Eco-friendly Packaging
- Exploring sustainable packaging options, such as using recycled materials, can be a disruptive innovation opportunity for the cosmetic industry.
Where This Applies
- Skincare
- The skincare industry can capitalize on the trend of three-in-one cleansers to provide innovative products that cater to consumers' needs for convenience and efficiency.
- Beauty
- The beauty industry can tap into the demand for multi-functional skincare products to offer innovative solutions that simplify customers' beauty routines.
- Cosmetics
- The cosmetics industry can seize the opportunity to implement eco-friendly packaging solutions, which align with consumer preferences for sustainable and environmentally-conscious products.
