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AR Basketball Experiences

Magic Leap and the NBA are Debuting AR Sports Viewing

— February 15, 2018 — Tech
Magic Leap and the NBA have formed a unique partnership to create an AR basketball experience. Magic Leap is a highly anticipated AR headset that has already received a staggering $1.9 billion in funding, from companies like Alibaba, Google, and most recently, Axel Springer. The headset uses lightfield technology that generates different digital light at different depths to merge the digital and real world together. The Magic Leap headset was first announced for years now and this new partnership seems to indicate a final release date for the headset.

This AR basketball experience has been showcased, to some degree, in a video showed on stage at Recode's Code Media conference in 2018. The short video featured retired NBA star, and current NBA analyst, Shaquille O'Neal. In the video, Shaq is seen wearing a pair of Magic Leap glasses and vouches for the products ability. The video also seemed to indicate some of the details of the partnership, including the ability to watch classic games or highlights through the Magic Leap glasses.


Image Credit: NBA
Trend Themes
1. AR Sports Viewing - The partnership between Magic Leap and the NBA is indicating a shift towards AR sports experiences that can create user engagement and immersive interaction.
2. Lightfield Technology - The success of Magic Leap's lightfield technology presents an opportunity for other industries, such as gaming and education, to use this technology for creating immersive experiences in their respective fields.
3. Partnerships in AR - The partnership between Magic Leap and the NBA is paving the way for new and exciting partnership opportunities in the AR industry such as fashion, travel, and entertainment, to create engaging AR experiences for their customers.
Industry Implications
1. Sports - The AR basketball experience created by Magic Leap and the NBA presents an opportunity for companies in the sports industry to explore AR as a platform for fan engagement and monetization.
2. Entertainment - The success of Magic Leap in creating an AR basketball experience presents an opportunity for the entertainment industry to explore AR as a platform for creating engaging and immersive experiences that they can monetize through investments and partnerships.
3. Technology - The lightfield technology created by Magic Leap presents an opportunity for the technology industry as a whole to explore the use of lightfield technology in creating new and innovative immersive experiences for customers in various fields.
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