'Nreal,' the premier developer of mixed reality eyewear, has raised $60 million USD in a Series C+ round of funding to complete research and development on its 'Nreal Air' ultra-lightweight wearable. Nreal will also use this money to bring its products, such as the upcoming Nreal Air, to a wider market through global business expansion.
The Nreal Air is described by Nreal as a "portable movie theater" because it outputs a simulated 201-inch virtual display when worn. The display is projected to the wearer at a range of six feet. While the company has yet to confirm the weight of the glasses, it has stated that the Nreal Air will be ultra-lightweight, despite its high-quality OLED display. The low weight is achieved by the eyewear needing to be connected to a mobile device, which allows the eyewear to save on processing power.
Image Credit: Nreal
Key Themes Behind This Trend
- Ultra-lightweight AR Eyewear
- Opportunity for development of even lighter AR eyewear technology for improved portability and comfort.
- Mobile-connected AR Eyewear
- Opportunity for innovation in mobile-device connected AR eyewear that offloads processing power from the device to the glasses.
- Virtual Display Technology
- Opportunity for growth in the development of simulated display technology for AR eyewear and other applications.
Where This Applies
- Technology Hardware
- Opportunity for companies in the technology hardware industry to invest in AR eyewear research and development.
- Entertainment
- Opportunity for growth in the implementation of AR eyewear technology in the entertainment industry for immersive experiences.
- Retail
- Opportunity for innovation in the retail industry with the use of AR eyewear technology for virtual try-ons and increased product visualization.
