Ketogenic diets are catered to with restaurants and store specific to their needs
Trend - The continued popularity of ketogenic diets, which involve consuming low-carb, high-fat foods, has brought on spaces that are entirely centered around those who subscribe to this form of dietary restriction. Whether restaurants or stores, these spaces ensure that individuals with restrictions don't face barriers when purchasing food.
Insight - The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America.
Insight - The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America.
Workshop Question - How could your brand offer niche spaces that cater to a wide range of consumers?
