Assisted Choices
Keto-Specific
Ketogenic diets are catered to with restaurants and store specific to their needs.
Trend
What is the Keto-Specific trend?
Keto-Specific: The continued popularity of ketogenic diets, which involve consuming low-carb, high-fat foods, has brought on spaces that are entirely centered around those who subscribe to this form of dietary restriction. Whether restaurants or stores, these spaces ensure that individuals with restrictions don't face barriers when purchasing food.
Insight
The consumer insight behind the Keto-Specific trend
The growing accommodation of dietary restrictions is seen as beneficial to most consumers as many do not necessarily subscribe to specific diets, but experiment with them periodically. This continued testing of new forms of wellness comes as consumers look to enhance their daily lives in a way that's beneficial to them, rather than simply recreational. Thus, spaces that consumers can turn to that meet their current needs are crucial, as this type of experimentation with health becomes increasingly common in North America.
Trend themes
Themes within the Keto-Specific trend
Three behaviours holding the trend togetherGrowing trend of ketogenic diets
As more consumers experiment with specific diets to enhance their daily lives, spaces that meet these dietary needs become crucial.
Accommodation of dietary restrictions
The growing accommodation of dietary restrictions is seen as beneficial to most consumers and opens up opportunities for businesses to cater their products and services to niche markets.
Hyper-specific establishments
The rise of hyper-specific establishments like keto cafes and restaurants cater to the increasing demand for dining spaces that provide complete havens for individuals with specific dietary restrictions.
Industry implications
What the Keto-Specific trend means for industry
Where the trend changes the playbookFood Service Industry
The food service industry has an opportunity to tap into the growing demand for niche dietary options by providing hyper-specific dining spaces and customizable menus.
Wellness Industry
The wellness industry can take advantage of the trend of experimentation with new forms of wellness by providing products and services that cater to specific dietary needs and enhance overall well-being.
Retail Industry
The retail industry has the opportunity to provide niche products and services that cater to specific dietary needs and restrictions of consumers, as seen with the emergence of keto-specific grocery stores.
Workshop question
How could your brand offer niche spaces that cater to a wide range of consumers?
Trend signals
Trend signals for Keto-Specific
Trend score 4.4 out of 10, from popularity 63%, activity 59%, freshness 9%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Keto-Specific trend
4 featured examples from Oct 9, 2018 to Jan 6, 2020Keto-Specific Grocery Stores
Explorado Market Supports Those Following the Ketogenic Diet
There is opportunity for grocery retailers to expand their product line or establish keto-friendly stores and target consumers looking for specialized products and a healthier lif…
Keto-Only Hybrid Café Concepts
Simply Keto in Berlin Boasts Keto Dishes and Other Products
Disruptive innovation opportunity for establishments to attract health-conscious customers by offering keto-friendly menu options.
Keto-Specific Cafés
WISK is the First Keto Café in Calgary, Alberta
The food industry continues to experience disruptive innovation opportunities driven by niche dietary restrictions such as keto diets that present opportunities for niche establis…
Healthy Low-Carb Eateries
Ottawa's Carb Free Cafe Focuses on the Carb-Free Lifestyle
Restaurants can innovate by introducing healthy dining options, low-carb menus, and personalized meal plans to attract health-focused consumers.