The ketogenic diet was one of the most popular diets followed in 2019 and in the last year, tons of new prepackaged products have been launched to make it easier for those who need to follow the low-carb, high-fat restrictions of the diet—fortunately for those in Fort Collins, Colorado, Explorado Market is a destination for keto-friendly products. Explorado Market sets itself apart as a keto-specific grocery store and also boasts a bakery that shares grain-free, keto-friendly treats.
As well as existing as a brick-and-mortar shop, Explorado Market also ships its baked goods and shelf-stable products online, making it much easier for people to find the diet-friendly products that meet their needs.
Image Credit: Explorado Market
What's Driving This Trend
- Keto-specific Grocery Stores
- Opportunity for starting niche grocery stores that cater to specific diets such as keto, paleo, or gluten-free.
- Prepackaged Keto Products
- Increasing demand for prepackaged keto-friendly products that are both healthy and convenient, creating room for innovation and competitive differentiation.
- E-commerce for Diet-friendly Products
- Online marketplaces for diet-friendly products like Explorado Market, that make it easier for people to access and purchase specialized products from the comfort of their homes.
Who This Affects Most
- Grocery Retail
- There is opportunity for grocery retailers to expand their product line or establish keto-friendly stores and target consumers looking for specialized products and a healthier lifestyle.
- Food and Beverage Manufacturing
- Opportunity to innovate and create new prepackaged keto-friendly products to cater to the increasing demand, while keeping up with the health trends to stay ahead of competition.
- E-commerce
- Opportunity for e-commerce companies to establish online marketplaces for diet-friendly products, by leveraging their existing platforms to make it easy for consumers to access, compare and purchase healthful products.
