Modern dehumidifiers offer a range of important functions
Trend - Modern dehumidifiers are increasingly effective at collecting water for purposes both micro and macro–performing everything from plant-care to the extraction of water for drinking purposes. These products have use for everyone from homeowners to communities that lack clean drinking water.
Insight - Today's consumer is looking for modern solutions to their problems–ones that fit into their lifestyles from a practicality and design perspective, while still offering an adequate resolution to the issue at hand. Whether it's something pertaining to the home or a more macro issue, consumers are seeking out both base functions and innovation as they've become accustomed to brands prioritizing both.
Insight - Today's consumer is looking for modern solutions to their problems–ones that fit into their lifestyles from a practicality and design perspective, while still offering an adequate resolution to the issue at hand. Whether it's something pertaining to the home or a more macro issue, consumers are seeking out both base functions and innovation as they've become accustomed to brands prioritizing both.
Workshop Question - How could your brand better prioritize both design and function?
