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Hyper-Natural Skincare

The beauty industry leverages naturally occurring ingredients

Trend - Though chemicals commonly referred to as "actives" have served as star ingredients in skincare over the last few years, more movement toward ingredients that naturally occur in the skin already can be observed. The use of these biologically familiar ingredients -- such as hyaluronic acid, collagen, or allantoin -- is more conducive to skin health than skin improvement.

Insight - Millennials -- mostly women -- who ascribe to the largely Internet-driven movement of empowered consumption have turned industries that were once rooted in self-criticism into opportunities for self-care. This has shifted their perspective on what the ideal product should offer. Though female consumers once responded to products that promised to bring them closer to an objective beauty ideal, they are now seeking products that turn them into the healthiest version of themselves.
Workshop Question - How can your product or service better empower your customers?
Trend Themes
1. Natural Skincare - As consumers become more health-conscious, the skincare industry is shifting towards using natural ingredients to promote overall skin health.
2. Hydrating Products - The use of hydrating ingredients such as hyaluronic acid is becoming more prominent in skincare and makeup products.
3. Skincare-makeup Hybrid - Blurring the line between makeup and skincare, new products are emerging that provide cosmetic coverage while also promoting skin health.
Industry Implications
1. Beauty and Personal Care - The use of natural and hydrating ingredients is disrupting the traditional beauty industry by promoting overall skin health instead of just cosmetic enhancement.
2. Health and Wellness - The shift towards using natural and healthy ingredients in skincare products reflects a larger trend towards health and wellness in industries across the board.
3. E-commerce - The rise of empowered consumption and online shopping has allowed consumers to access a wider range of natural and hydrating skincare products, disrupting traditional retail models.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
47,167 Total Clicks
Date Range:
Nov 18 — Jan 20
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Comically Oversized Lip Masks
Comically Oversized Lip Masks
Petite Amie Skincare's Mask for Lips Soothes Chapping & Dehydration
Petit Amie Skincare created a cleanly formulated comic-style mask for lips that specifically helps to soothe chapping and dehydration. The single-use Hey! Repairing Lip Mask boasts an oversized... MORE
Hyaluronic Acid-Infused Plumping Creams
Hyaluronic Acid-Infused Plumping Creams
The Better Skin Mirakle Cream is Now Available at Costco
Those looking to unveil beautiful and radiant skin may want to consider The Better Skin Co’s award-winning and clinically tested Mirakle Cream. This cutting-edge beauty product is made with toxic-... MORE
Glowing Anti-Aging Eye Masks
Glowing Anti-Aging Eye Masks
Joanna Vargas' Forever Glow Mask Replenishes the Skin's Eye Areas
The ‘Bright Eye Hydrating Mask’ by Joanna Vargas is formulated to replenish the sensitive skin around the eyes, to give it a radiating finish. It gives it added moisture using a peptide... MORE
Nourishing Crystal-Infused Lip Plumps
Nourishing Crystal-Infused Lip Plumps
skinChemists' Rose Quartz Product is Protective & Affordable
skinChemists launches a Rose Quartz Youth Defence Lip Plump that has been designed to provide protection from UV rays and free radicals. In addition, the product boasts a highly nourishing formula... MORE
Collagen-Infused Foundations
Collagen-Infused Foundations
Maybelline New York's Foundation for Hydration Has Hyaluronic Acid
In 2020, consumers can expect to see the lines between makeup and skincare blurred with products like primers, setting powders and foundation for hydration. One of the newest products to be released... MORE
play_circle_filled Luxury Paeonia-Infused Primers
Luxury Paeonia-Infused Primers
JUNO & Co. Recently Launched the Ultra-Hydrating Moonshine Primer
The luxury beauty brand, JUNO & Co., recently expanded its product range with the introduction of the new Moonshine Primer. This breathable primer effectively hydrates your skin while... MORE

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