In 2020, consumers can expect to see the lines between makeup and skincare blurred with products like primers, setting powders and foundation for hydration. One of the newest products to be released by Maybelline New York is the Dream Radiant Hydrating Foundation, which will be especially valuable to those who are struggling with dry, dull winter skin, as the product contains hyaluronic acid.
The buildable, medium-coverage Dream Radiant Hydrating Foundation also boasts another popular skincare ingredient, collagen, which contributes to the plumpness of skin.
The skincare-like cosmetic product is available in a total of 20 different shades, including everything from creamy and fair 00 Alabaster to 80 Cashew and the deep 135 Java.
Image Credit: Maybelline New York
Key Themes Behind This Trend
- Blurring Makeup and Skincare
- Opportunity for creating products that combine the benefits of makeup and skincare, providing multi-functional solutions for consumers.
- Hydration-focused Cosmetics
- Opportunity to develop cosmetics infused with hydrating ingredients like hyaluronic acid, targeting consumers with dry or dull skin.
- Skincare Ingredients in Makeup
- Disruptive potential lies in incorporating popular skincare ingredients like collagen into makeup products, promoting skin health and appearance.
Where This Applies
- Cosmetics
- Opportunity for cosmetic companies to innovate by creating products that combine makeup and skincare benefits, appealing to a wider range of consumers.
- Skincare
- Potential for skincare manufacturers to explore partnerships or collaborations with cosmetic brands to incorporate beneficial ingredients into makeup products.
- Beauty Retail
- Disruptive potential for retailers to curate a selection of hydration-focused cosmetics and promote the blurring of makeup and skincare categories.
