Category
Fashion
Scaled Restraint
Trend cluster
Category
Gel
Conditioning
New formulas of hair-conditioning products come in gel form.
2.7
Trend score
Trend
What is the Gel Conditioning trend?
Gel Conditioning: Brands in the hair care space are re-formulating traditional formulas that historically haven't changed much–with gel conditioners being one of those emerging formulas. These new conditioning formats work for hair types that don't require excessive hydration.
Insight
The consumer insight behind the Gel Conditioning trend
With the rapid growth of the skincare industry in recent years, consumers are expecting the same level of customization in other industries related to self-care. The overwhelming choices that consumers now face when it comes to taking care of themselves come with their ability to form highly specific routines that work best for them–and their expectations for this benefit are now crossing over into other businesses and products.
Trend themes
Themes within the Gel Conditioning trend
Three behaviours holding the trend together01
Customized Self-care
Consumers expect products that cater to their specific self-care needs.
02
Innovative Gel Products
Beauty brands are launching unique hair and scalp gel products with varying ingredients and formulas.
03
Targeted Hair Care
Hair care products are becoming increasingly specialized to address specific consumer issues and at an accessible price point.
Industry implications
What the Gel Conditioning trend means for industry
Where the trend changes the playbookFor
Beauty industry
Beauty brands are constantly launching new innovative products to target specific consumer needs.
For
Self-care industry
Consumers are looking for a range of products to cater to their self-care routines.
For
Hair care industry
Hair care is a growing industry, with brands now introducing specialized products to cater to specific scalp and hair needs.
Workshop question
How could your brand imitate the success of the diversity of choice in the skincare industry?
Trend signals
Trend signals for Gel Conditioning
Trend score 2.7 out of 10, from popularity 44%, activity 29%, freshness 9%.
Popularity44%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gel Conditioning trend
4 featured examples from Nov 28, 2019 to Jan 6, 2020CategoryFashion
Salicylic Acid-Infused Shampoo
The Neutrogena T/Gel Shampoo Unclogs the Hair Follicles
Incorporating salicylic acid into haircare products can offer a disruptive innovation opportunity in addressing various scalp-related concerns.
CategoryFashion
Cooling Gel Conditioners
Amika's Reset Cooling Gel Conditioner Refreshes with Menthol
The rise of transformative gel hair and scalp products presents an opportunity for the beauty industry to innovate and provide unique products with refreshing benefits
CategoryFashion
Nourishing Milk Gel Conditioners
Dove’s Lightweight Formula Boasts Micro-Conditioning Complex Tech
The hair care industry can explore the development of products with quick-absorbing technology, accessible pricing, and lightweight formulas to meet the evolving needs of consumer…
CategoryFashion
Peony-Accented Gel Conditioners
Klorane’s Gel Conditioner with Peony is Soothing for Scalps
The hair care industry can explore the integration of peony extract and gel conditioners to create scalp-soothing products that offer additional benefits.
