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Gel Conditioning

New formulas of hair-conditioning products come in gel form

Trend - Brands in the hair care space are re-formulating traditional formulas that historically haven't changed much–with gel conditioners being one of those emerging formulas. These new conditioning formats work for hair types that don't require excessive hydration.

Insight - With the rapid growth of the skincare industry in recent years, consumers are expecting the same level of customization in other industries related to self-care. The overwhelming choices that consumers now face when it comes to taking care of themselves come with their ability to form highly specific routines that work best for them–and their expectations for this benefit are now crossing over into other businesses and products.
Workshop Question - How could your brand imitate the success of the diversity of choice in the skincare industry?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 25 Examples:
11,075 Total Clicks
Date Range:
Nov 19 — Jan 20
Trending:
This Month and Untested
Consumer Insight Topics:

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