New formulas of hair-conditioning products come in gel form
Trend - Brands in the hair care space are re-formulating traditional formulas that historically haven't changed much–with gel conditioners being one of those emerging formulas. These new conditioning formats work for hair types that don't require excessive hydration.
Insight - With the rapid growth of the skincare industry in recent years, consumers are expecting the same level of customization in other industries related to self-care. The overwhelming choices that consumers now face when it comes to taking care of themselves come with their ability to form highly specific routines that work best for them–and their expectations for this benefit are now crossing over into other businesses and products.
Insight - With the rapid growth of the skincare industry in recent years, consumers are expecting the same level of customization in other industries related to self-care. The overwhelming choices that consumers now face when it comes to taking care of themselves come with their ability to form highly specific routines that work best for them–and their expectations for this benefit are now crossing over into other businesses and products.
Workshop Question - How could your brand imitate the success of the diversity of choice in the skincare industry?
Trend Themes
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Customized Self-care — Consumers expect products that cater to their specific self-care needs.
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Innovative Gel Products — Beauty brands are launching unique hair and scalp gel products with varying ingredients and formulas.
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Targeted Hair Care — Hair care products are becoming increasingly specialized to address specific consumer issues and at an accessible price point.
Industry Implications
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Beauty Industry — Beauty brands are constantly launching new innovative products to target specific consumer needs.
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Self-care Industry — Consumers are looking for a range of products to cater to their self-care routines.
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Hair Care Industry — Hair care is a growing industry, with brands now introducing specialized products to cater to specific scalp and hair needs.
