In 2020, Amika is launching the Reset Cooling Gel Conditioner with menthol to provide a refreshing feeling in the shower. The uniquely textured hair care product is said to instantly transform when it comes into contact with water, providing a cooling sensation that enhances the feeling of cleanliness.
Inspired by the rise of transformative skincare gels, beauty brands are launching innovative gel products for the hair and scalp with unexpected ingredients, formulas and properties.
At the same time Amika is introducing the Reset Cooling Gel Conditioner, it will also be launching a companion Reset Clarifying Gel Shampoo with an innovative gel-to-foam formula that promises to deeply cleanse hair without leaving it feeling stripped or dry.
Image Credit: Amika