A limited-edition design of Snap's Spectacles 3 was created with Gucci that's covered in logos. Unfortunately for collectors, the Spectacles x Gucci style was expressly created for the Art Basel festival. Even so, Snapchat users have a chance to experience a virtual version of the Gucci-branded Snapchat accessory using a special filter on the app.
To promote the collaborative Spectacles 3 and the limited-edition design created by director Harmony Korine, Snap also released an artful film, also by Korine. 'Duck Duck' recently premiered at Art Basel in Miami Beach, featuring a highly saturated color palette and strange scenes. As the film was shot using Snap's Spectacles 3, the film feels highly immersive and like a true first-person account.
Image Credit: Snap
Key Themes Behind This Trend
- AR Glasses with Logos
- Opportunity for brands to create limited-edition AR glasses with logo embellishments for exclusive collaborations.
- Virtual Branded Accessories
- Potential for virtual versions of branded accessories to enhance user experience in augmented reality platforms.
- Immersive Filmmaking with AR Glasses
- Disruptive innovation opportunity to leverage AR glasses for immersive filmmaking and first-person storytelling.
Where This Applies
- Augmented Reality
- Augmented reality industry can explore collaborations with fashion and lifestyle brands for branded AR glasses.
- Social Media
- Social media platforms can introduce special filters and virtual accessories to enhance user engagement and promote collaborations with luxury brands.
- Entertainment
- The entertainment industry can leverage AR glasses to create immersive and unique film experiences for viewers.
