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Genderless Grooming

Grooming brands are expanding their collections to be more inclusive

Trend - Brands in the male grooming space are empowering the LGBTQ+ community with a variety of products and initiatives. By launching gender-fluid collections, these companies are creating more inclusive environments by affirming trans and non-binary consumers, while also working toward breaking gender stigma among male consumers.

Insight - Individuals no longer want to be reduced to specific categories based on gender or age, because they feel this is too restrictive. As consumers become more confident in expressing themselves and their identities, they begin demanding that such products, which are often gender-binary, be rethought in seamless ways to allow for more diverse and inclusive use.
Workshop Question - How could your brand become more inclusive?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
44,198 Total Clicks
Date Range:
Aug 18 — Jan 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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