Direct-to-consumer brand MAËLYS is committed to solving real problems for real women and its Body Reshaping Collection promises to help women lift, firm and plump in a natural way. The collection shares the brand's trio of best-selling reshaping products: the B-TIGHT Lift & Firm Booty Mask + B-FLAT Belly Firming Cream + B-PERKY Lift & Firm Breast Mask.
Each colorful body care product targets a different area of the body and helps to promote firming, tightening and perkiness where desired. The easy-to-use products only need to be applied in a thin layer, and then massaged in to experience their full benefits.
Inspired by the effects of makeup, whole-body skincare products are being introduced with benefits for lifting, plumping, firming, contouring and smoothing.
Key Themes Behind This Trend
- Body Reshaping Products
- Direct-to-consumer brands can focus on creating body reshaping products that help women lift, firm and plump naturally.
- Targeted Body Care
- The trend of targeted body care products can be capitalized by introducing skincare products with benefits for lifting, plumping, firming, contouring, and smoothing.
- Easy-to-use Body Products
- There is potential for disruptive innovation in creating easy-to-use body care products that only need to be applied in a thin layer and then massaged in for full benefits.
Where This Applies
- Beauty and Personal Care
- Brands could introduce specifically-targeted whole-body skincare products that promote firming, tightening, and perkiness in different parts of the body.
- Direct-to-consumer
- Direct-to-consumer brands focusing on solving real problems for real women can introduce body reshaping products and create competitive edge in the market.
- Cosmetics
- Makeup brands could launch whole-body skincare lines that offer lifting, plumping, firming, contouring, or smoothing benefits to cater to the growing trend of targeted body care products.
