High Noon and Tropical Bros partnered for a unique range of swimwear ahead of the summer. The collaboration follows the successful launch of High Noon's limited-edition Pool Pack. The seltzer brand -- which uses real vodka and juice in its products -- is branching out into the swimwear space for men and women.
Launching on May 3rd, the limited-edition range features swim trunks and one-piece swimsuits, as well as High-Noon-branded Hawaiian shirts. The collection features vibrant colors to help consumers celebrate the warm summer months this year after a long winter. Tropical Bros, a Chicago-based clothier, interjects some of its bold pattern designs into the collection to encourage consumers to let loose and have fun by the pool.
Image Credit: High Noon / Tropical Bros
Key Themes Behind This Trend
- Branded Fashion Lines
- Branded fashion lines expanding beyond traditional clothing items into new categories such as swimwear.
- Collaborations
- Brands collaborating across industries to create unique products that appeal to new and existing audiences.
- Extending Brand Identity
- Expanding a brand's identity through new and unconventional product offerings.
Where This Applies
- Alcoholic Beverages
- Alcoholic beverage companies expanding into new product categories such as fashion to increase brand awareness.
- Fashion
- Fashion companies collaborating with other industries to create unique, limited-edition products that cater to different audiences.
- Retail
- Retail industry adapting to new product categories from well-established brands to meet their customer's demands.
