Pride 2019 is just around the corner, and brands have been releasing rainbow-colored products to help consumers celebrate in style. Under Armour has done just that with the UA HOVR™ SLK EVO x Pride, a funky shoe with a modern tongue and removable insoles to help you perform your best. The sole of the shoe is rainbow-printed with swashes of color visible at the base. The shoe is available for all genders for $140 CDN.
Under Armour proudly supports Athlete Ally, a foundation celebrating all athletes everywhere. The brand says: "No matter who you love, how you look, where you're from or what sport you play -- we stand behind all athletes, no exceptions". With this inclusive message, Under Armour is helping to make a welcoming atmosphere for all athletes.
Key Themes Behind This Trend
- Inclusive Pride Products
- There are opportunities to create inclusive product lines that celebrate diversity and promote equality.
- Rainbow Colorways
- Brands can incorporate rainbow themes and colors into their products to support the LGBTQ+ community during Pride Month.
- Socially Conscious Branding
- Brands can appeal to consumers who value inclusivity by making diversity and acceptance a central part of their message and marketing strategy.
Where This Applies
- Sportswear
- Sportswear brands can use inclusive messaging and Pride-themed colorways to appeal to LGBTQ+ athletes and supporters.
- Fashion
- Fashion brands can create Pride collections with rainbow colorways and inclusive messaging to align with the values of the LGBTQ+ community.
- Retail
- Retailers can stock Pride-themed merchandise to support the LGBTQ+ community during Pride Month and promote a message of inclusivity and acceptance.
