Last November marked the debut of Humanrace, the skincare brand by Pharrell Williams, and just about a year later, the brand is venturing into bodycare products with a pair of new bodycare bars. The brand's newest offerings introduce the Reenergizing Whiteclay Body Bar and the Energy Channeling Charcoal Body Bar, which focus on oil control and exfoliation in a gentle way.
While the soap-free Reenergizing Whiteclay Body Bar features Kaolin clay, snow mushroom extract and nourishing shea butter to cleanse and hydrate without stripping the skin of its natural oils, the Energy Channeling Charcoal Body Bar uses charcoal, rice powder and jojoba seed oil for balancing, softening and renewal. Like the previously introduced skincare from the brand, these bodycare items help people to invest time and care in themselves.
What's Driving This Trend
- Self-care Bodycare
- There's an opportunity for skincare brands to create bodycare items that focus on self-care and relaxation
- Soap-free Body Bars
- There's an opportunity for the creation of gentle body bars that are soap-free and use natural ingredients
- Charcoal-based Skincare
- There's an opportunity for skincare brands to use charcoal as a central ingredient for exfoliation and renewal
Who This Affects Most
- Skincare
- Companies in the skincare industry can expand their offerings to include bodycare products that focus on self-care and natural ingredients
- Natural Cosmetics
- Natural cosmetics companies can explore the creation of soap-free body bars that use natural ingredients like Kaolin clay and snow mushroom extract
- Grooming
- Companies in the grooming industry can explore the use of charcoal as a central ingredient in their products for exfoliation and renewal
