Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

European Wax Center's 'Glow It' Builds Color & Inhibits Hair Growth

 - Apr 5, 2019
References: waxcenter & newbeauty
Tanning and waxing naturally seem to go together and European Wax Center created a two-in-one bronzing lotion that also helps to slow the growth of hair in between waxes. The Glow It Gradual Body Lotion may seem like just a bottle of body bronzer, but it is specifically called out as a "hair growth minimizer" on the front of the tube.

Over time, the topical product helps the skin to develop a gradual, buildable tan and help to reduce the amount of shaving and waxing that one needs to do to maintain smooth skin. The product is offered in both Fair to Medium and Medium to Tan options, which provide a streak-free finish with a blurring effect.

European Wax Center's Strut Smoothly skincare collection also includes a Slow It body wash and a regular body lotion to minimize hair growth in between waxes.