For the promotion of its '2 in 1 Shower & Shave' foam, LYNX put together a series of shaving tutorials to prove that its product is "as smooth as it sounds."
The Shower & Shave ASMR Tutorials presented by LYNX take unfold over the course of a few minutes, with videos devoted to sharing shaving tips for 'The Chest,' 'The Legs' and 'The Balls.'
For years, a community of content creators on YouTube have been creating ASMR (autonomous sensory meridian response) videos that offer a "brain massage" by sharing soothing sounds and relaxing whispers. Within the last few years, brands have begun to pick up on this phenomenon—so much so that an ASMR-themed video was among one of the Super Bowl commercials this year.
What's Driving This Trend
- Asmr-based Advertising
- Creating ASMR-inspired content to promote products or services and engage consumers with sensory experiences.
- Product-specific Tutorials
- Developing informative and engaging tutorials focused on showcasing the features and benefits of specific products.
- Brand Collaboration with Content Creators
- Partnering with ASMR content creators or influencers to develop unique and branded ASMR content that resonates with target audiences.
Who This Affects Most
- Personal Care
- Exploring ASMR-inspired campaigns and tutorials to promote personal care products, creating immersive and relaxing experiences for consumers.
- Advertising and Marketing
- Incorporating ASMR techniques into advertising strategies to enhance brand messaging and create unique sensory experiences for consumers.
- Content Creation and Social Media
- Leveraging ASMR as a content format to attract and engage audiences on platforms like YouTube, Instagram, and TikTok, leading to increased brand visibility and customer loyalty.
