Traditionally Made Grooming Capsules

Acqua Di Parma's Barbiere Collection is Made by Hand in Italy

Italian brand Acqua di Parma introduces its latest 'Barbiere collection' -- it is the newest grooming capsule that features beautifully crafted goods that are designed to give the perfect shave. The collection is comprised of face masks, beard washes, shaving gels, razors, brushes, moisturizers, after-shaves, and more.

Notably, all of the products are carefully crafted by hand in Italy and ensure that it incorporates traditional shaving techniques. In addition to the grooming items, the collection also offers functional travel bags to match, boasting stylish elements. The Barbiere collection's iconic fragrance is 'Colonia' -- it is the brand's cult favorite as it evokes fresh notes and invigorating components. Acqua di Parma's new grooming capsule is now available to shop online.

Handcrafted Grooming Products
The Barbiere collection showcases the trend of consumers seeking personalized and artisanal grooming experiences.
Traditional Shaving Techniques
The Barbiere collection taps into the trend of consumers embracing traditional methods and rituals for a nostalgic shaving experience.
Functional and Stylish Travel Accessories
The collection reflects the trend of consumers valuing convenience and style in their grooming routines even while on the go.

Industries Being Reshaped

Luxury Grooming
Luxury grooming brands can leverage the trend of handcrafted products by offering exclusive and personalized experiences to their discerning customers.
Traditional Barbering
Traditional barbering salons can tap into the trend of traditional shaving techniques and incorporate them into their services to provide a unique and nostalgic experience for their clients.
Travel & Lifestyle
The travel and lifestyle industry can benefit from the trend of functional and stylish travel accessories by offering curated collections that cater to the grooming needs of modern travelers.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 26%
Freshness 8%