In late April 2022, In Common—a modern brand known for its sustainable underwear and wardrobe staples—launched a brand new eco-friendly t-shirt line. Available for both men and women, the pieces are made with BCI cotton which In Common sources responsibly, naturally breathable modal fabric, and recycled thread. The t-shirts are ultra-soft and boast various features that optimize comfort.
The eco-friendly t-shirt line is comprised of The Better Women’s Crew, The Better Women’s Deep V, The Better Men’s Crew, and The Better Men’s V Neck. All silhouettes are antimicrobial, meaning they are odor-resistant and have moisture-wicking properties. They are available in sizes XS through XXL, In Common also offers each t-shirt in three colorways, with the exception of The Better Women's Crew which is available in two, Black and Storm Blue.
Image Credit: In Common
What Makes This Trend Stand Out
- Eco-friendly Apparel
- Opportunity for businesses to create eco-friendly clothing lines using responsibly sourced materials.
- Sustainable Comfort Wear
- Opportunity for businesses to create sustainable and comfortable clothing for everyday use.
- Antimicrobial Clothing
- Opportunity for businesses to create clothing with properties that optimize odor-resistance and moisture-wicking.
Sectors Adopting This
- Fashion Industry
- Fashion brands can incorporate eco-friendly and sustainable materials to create comfortable everyday clothing while also promoting sustainability.
- Textile Industry
- Companies can adopt sustainable processes and responsible sourcing techniques to create textiles that can make eco-friendly clothing more accessible.
- Sportswear Industry
- Sports apparel brands can incorporate antimicrobial properties into athletic clothing, providing an added benefit to those who participate in sports and exercise.
