Developers are launching thematic skins to raise funds for philanthropic causes
Trend - In the gaming category, a 'skin' refers to the outfit of a character. It promotes a more customizable and immersive experience by placing emphasis on aesthetics. With the popularity of skins in mind, developers are creating outfits and characters that will raise awareness and funds for different charities.
Insight - Consumers look to give in accessible ways and are often much more receptive to initiatives that offer something small in return. The tie of shoppable objects to fundraising efforts allows individuals to feel justified about their purchase as they are able to get what they want, but are also assured that their money will go toward supporting a good cause.
Insight - Consumers look to give in accessible ways and are often much more receptive to initiatives that offer something small in return. The tie of shoppable objects to fundraising efforts allows individuals to feel justified about their purchase as they are able to get what they want, but are also assured that their money will go toward supporting a good cause.
Workshop Question - How could your brand appeal to the interests of consumers to raise awareness?
Trend Themes
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Charitable Limited Gaming Skins — Developers are creating limited edition gaming skins to raise awareness and funds for different charities.
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Charity-focused Gaming Sidekicks — Game developers are creating in-game pets and plush toys that aid in raising funds and awareness for charitable causes.
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Charitable Gaming Skins — Game developers are enabling players to donate to various charitable institutions by purchasing gaming skins and other related items.
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Awareness-raising Gaming Skins — Concept artists are creating gaming skins that bring awareness to global events and issues.
Industry Implications
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Gaming Industry — The gaming industry can take advantage of these charitable and awareness-raising gaming trends by partnering with companies and creating new ways to integrate social impact initiatives into gameplay.
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Nonprofit Industry — Nonprofits can create valuable partnerships with gaming companies and invest in social impact funds that align with their mission.
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Retail Industry — Retailers can create special editions of gaming skins, pets and plush toys, and other collectibles with all the proceeds going to charitable organizations.
4 Featured, 35 Examples:
291,075 Total Clicks
Date Range:
Mar 19 — Jan 20
Trending:
Mild
Consumer Insight Topics:
