Category
Lifestyle
Assisted Choices
Trend cluster
Category
Charity
Skin
Developers are launching thematic skins to raise funds for philanthropic causes.
2.2
Trend score
Trend
What is the Charity Skin trend?
Charity Skin: In the gaming category, a 'skin' refers to the outfit of a character. It promotes a more customizable and immersive experience by placing emphasis on aesthetics. With the popularity of skins in mind, developers are creating outfits and characters that will raise awareness and funds for different charities.
Insight
The consumer insight behind the Charity Skin trend
Consumers look to give in accessible ways and are often much more receptive to initiatives that offer something small in return. The tie of shoppable objects to fundraising efforts allows individuals to feel justified about their purchase as they are able to get what they want, but are also assured that their money will go toward supporting a good cause.
Trend themes
Themes within the Charity Skin trend
4 behaviours holding the trend together01
Charitable Limited Gaming Skins
Developers are creating limited edition gaming skins to raise awareness and funds for different charities.
02
Charity-Focused Gaming Sidekicks
Game developers are creating in-game pets and plush toys that aid in raising funds and awareness for charitable causes.
03
Charitable Gaming Skins
Game developers are enabling players to donate to various charitable institutions by purchasing gaming skins and other related items.
04
Awareness-Raising Gaming Skins
Concept artists are creating gaming skins that bring awareness to global events and issues.
Industry implications
What the Charity Skin trend means for industry
Where the trend changes the playbookFor
Gaming Industry
The gaming industry can take advantage of these charitable and awareness-raising gaming trends by partnering with companies and creating new ways to integrate social impact initiatives into gameplay.
For
Nonprofit Industry
Nonprofits can create valuable partnerships with gaming companies and invest in social impact funds that align with their mission.
For
Retail Industry
Retailers can create special editions of gaming skins, pets and plush toys, and other collectibles with all the proceeds going to charitable organizations.
Workshop question
How could your brand appeal to the interests of consumers to raise awareness?
Trend signals
Trend signals for Charity Skin
Trend score 2.2 out of 10, from popularity 33%, activity 26%, freshness 9%.
Popularity33%
Activity26%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Charity Skin trend
4 featured examples from Mar 21, 2019 to Jan 15, 2020CategoryTech
Awareness-Raising Gaming Skins
A Concept Artist Created a Firefighter Skin for Overwatch
Opportunity for gaming companies to leverage their platforms for social impact and increased fan engagement.
CategorySocial Good
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
Incorporating charitable donations and social impact initiatives in the gaming industry can contribute to community engagement and corporate social responsibility objectives.
CategoryTech
Charitable Limited Gaming Skins
The BCRF Launched a Charitable Skin in Overwatch: PINK MERCY
Disruptive innovation opportunity: The gaming industry can explore more collaborations with non-profit organizations to create in-game items or experiences that support charitable…
CategoryTech
Charity-Focused Gaming Sidekicks
Whomper is a New Gaming Pet by Blizzard and Code.org for WoW
The gaming industry can embrace charity-focused initiatives by partnering with non-profit organizations, creating in-game content that supports social causes.
