One of the major themes for 2019 was reducing plastic waste and working with alternative eco-friendly materials—and L’Oréal is working towards making the world more sustainable with innovations like its paper-based beauty bottle. L’Oréal collaborated with Paboco to develop an alternative to plastic packaging that it calls a "never-before-seen innovation in the cosmetic industry" made with vegetable fiber.
The design of the bottle represents a step towards a circular economy and the possibility for more bio-sourced and recyclable packaging to be created across other industries.
The paper bottle is set to be introduced to consumers as of 2021, where it will be used for products from brands like La Roche-Posay and Kiehl’s.
Image Credit: L’Oréal