One of the major themes for 2019 was reducing plastic waste and working with alternative eco-friendly materials—and L’Oréal is working towards making the world more sustainable with innovations like its paper-based beauty bottle. L’Oréal collaborated with Paboco to develop an alternative to plastic packaging that it calls a "never-before-seen innovation in the cosmetic industry" made with vegetable fiber.
The design of the bottle represents a step towards a circular economy and the possibility for more bio-sourced and recyclable packaging to be created across other industries.
The paper bottle is set to be introduced to consumers as of 2021, where it will be used for products from brands like La Roche-Posay and Kiehl’s.
Image Credit: L’Oréal
Key Themes Behind This Trend
- Eco-friendly Packaging
- L'Oreal's alternative to plastic packaging with vegetable fiber opens up opportunities to develop more eco-friendly packaging in various industries.
- Bio-sourced Packaging
- The introduction of L'Oreal's paper bottles to the beauty industry opens up opportunities for other industries to create more bio-sourced packaging.
- Circular Economy
- L'Oreal's paper-based beauty bottle represents a step towards a circular economy and encourages other industries to incorporate recycling into their supply chain.
Where This Applies
- Beauty and Cosmetics
- The introduction of L'Oreal's vegetable fiber cosmetic bottle creates an opportunity for the beauty and cosmetics industry to shift towards eco-friendly packaging.
- Consumer Goods
- The success of L'Oreal's paper-based bottle can lead to the development of bio-sourced packaging for other consumer goods like food and beverages.
- Fashion
- The fashion industry can look to L'Oreal's innovation in creating eco-friendly packaging and apply it to their packaging and delivery processes.
