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Connected Diaper

Connected diapers for infants offer more easily manageable changings

Trend - Connected diapers (or diaper add-ons) that alert caregivers when newborns require a diaper change are on the rise, prompting easier organization of the child’s schedule, and a better understanding of the general health of the baby being taken care of.

Insight - New parents, particularly Millennial parents, tend to be more open to raising children in a way that’s more progressive than the relatively traditional methods of parenting they were raised on. This can be observed in a variety of areas, whether that’s having children be more in-tune emotionally, having less rigid standards for gender expression, or incorporating technology in the process of raising a child.
Workshop Question - How could your brand appeal to the new ways of thinking that come with generational differences?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
59,925 Total Clicks
Date Range:
Mar 18 — Jan 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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