Many people are incorporating more meat alternatives like Quorn into their diet not just for the sake of their health but also for carbon footprint reduction. Consumers are becoming increasingly aware of the impact of animal agriculture on the planet and are open to embracing innovative meatless products, such as those produced by Quorn, which offers everything from meatless mince and wings to fishless sticks.
With its latest campaign, Quorn is emphasizing its ability to help people Take a Step in the Right Direction by highlighting how its packages reveal the carbon footprints of its individual products. Quorn is working with the Carbon Trust to accredit its carbon footprint measurement, setting itself apart as the only meat alternative brand to do so.
Quorn's Packaging Underlines Carbon Footprint Reduction
Laura McQuarrie — January 13, 2020 — Eco
References: quorn & campaignlive