Tech companies are developing products that can be controlled with one's thoughts
Trend - Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Insight - As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable.
Insight - As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable.
Workshop Question - How can your brand ensure a higher degree of usability for your product/service?
