Category
Tech
Delegated Interfaces
Trend cluster
Category
Brain
Control
Tech companies are developing products that can be controlled with one's thoughts.
4.8
Trend score
Trend
What is the Brain Control trend?
Brain Control: Technology companies are expanding the category of usability in new and interesting ways by building gadgets that can interpret an individual's brainwaves and turn this into a command. Where before these innovations were predominately designed for people with disabilities, they're now entering markets that include recreation and entertainment.
Insight
The consumer insight behind the Brain Control trend
As technology initiates exciting changes, which often have implications for design and usability, consumers are vastly interested in exploring new spaces and testing out various features that have not been accessible to them before. Novelty is a catalyst for this interest and demand seems to be narrowed to integrated, tech-forward releases that have often been tapped by pop culture, but have historically seemed unattainable.
Trend themes
Themes within the Brain Control trend
Three behaviours holding the trend together01
Brainwave Technology
Technology companies are expanding the category of usability by building gadgets that can interpret an individual's brainwaves and turn this into a command.
02
Non-Invasive Brain-Computer Interface
Companies are investing in creating non-invasive alternatives that can read and interpret brain waves.
03
User-Friendly Brain-Computer Interfaces
Companies are creating user-friendly brain-computer interfaces that will be accessible and intuitive for the general consumer.
Industry implications
What the Brain Control trend means for industry
Where the trend changes the playbookFor
Technology
New and interesting ways of integrating brainwave technology can improve future development of various fields such as medicine, gaming, and virtual reality.
For
Healthcare
The development of brainwave technology could revolutionize healthcare technology and improve the lives of persons with disabilities and other medical conditions.
For
Entertainment
As consumer interest in exploring new spaces and testing out various features is constantly evolving, novelty evident in the non-invasive, tech-forward releases associated with brain-computer interfaces have the capacity to disrupt the entertainment industry.
Workshop question
How can your brand ensure a higher degree of usability for your product/service?
Trend signals
Trend signals for Brain Control
Trend score 4.8 out of 10, from popularity 72%, activity 64%, freshness 9%.
Popularity72%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brain Control trend
4 featured examples from Feb 2, 2018 to Jan 30, 2020CategoryTech
Brain Control Wearables
The 'NextMind' Brain Sensing Wearable Offers Real-Time Control
The NextMind wearable disrupts the wearable technology industry with its brainwave interpretation and control capabilities.
CategoryBusiness
User-Friendly Brain-Computer Interfaces
Neurable Raises $6 Million for a Game-Changing New Product
Brain-controlled gaming is a disruptive innovation opportunity for the gaming industry.
CategoryTech
Brainwave-Interpreting Controllers
The 'Mr. ESP 1' Uses Brainwaves to Maintain Controls
Incorporating brainwave-interpreting controllers into video games to offer an immersive and innovative gaming experience that relies on the user's brainwave activity.
CategoryBusiness
Brain Computing Acquisitions
Facebook Recently Acquired the New Startup Named 'CTRL-Labs'
Brain-computer interface technology can revolutionize the way users interact with consumer electronics, providing opportunities for businesses to develop innovative products that…
