Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unintrusive
Posture
Posture-enhancing devices empower consumers to take ownership of their health.
5.5
Trend score
Trend
What is the Unintrusive Posture trend?
Unintrusive Posture: Devices that physically assist consumers who are looking to correct their posture have left an opening for corrective devices that are less intrusive in their day-to-day, and instead make users more cognizant of when their posture is lacking and empower them to correct it themselves.
Insight
The consumer insight behind the Unintrusive Posture trend
North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day.
Trend themes
Themes within the Unintrusive Posture trend
Three behaviours holding the trend together01
Empowering Consumers
Consumers are seeking simple products and services that empower them to be cognizant of negative habits and take ownership of their health.
02
Digital Posture-Tracking Assistants
Assistants and interactive coaches are becoming more popular with consumers who seek devices that help improve posture habits.
03
AI-Powered Posture Coaches
Powered by artificial intelligence technology, posture coaches provide real-time feedback to help users achieve better overall posture.
Industry implications
What the Unintrusive Posture trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
There is growing demand for products and services that focus on improving personal health and wellness.
For
Technology Industry
The use of technology, such as wearables and AI, is becoming more prevalent in industries focused on health and wellness.
For
Office Furniture Industry
As workplaces shift toward using standing desks or allow more remote work, office furniture companies are developing products aimed at improving posture habits.
Workshop question
How could your brand mitigate some of the health issues its customers or employees face?
Trend signals
Trend signals for Unintrusive Posture
Trend score 5.5 out of 10, from popularity 80%, activity 78%, freshness 9%.
Popularity80%
Activity78%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Unintrusive Posture trend
4 featured examples from Jun 16, 2018 to Jan 22, 2020CategoryLifestyle
Digital Posture-Tracking Assistants
The Giiro Posturebot Encourages Proper Standing Desk Posture
The health and wellness industry can leverage posture-tracking technology to create products and services that promote correct posture, prevent musculoskeletal disorders, and enha…
CategoryLifestyle
Intuitive Workout-Tracking Wearables
The 'U Band' Monitors Performance for Personalized Coaching
Opportunity for wearable tech companies to create innovative fitness tracking devices like the 'U Band'.
CategorySocial Good
Posture-Improving Apps
Fix Posture Only Lets You Read Online Sites While Maintaining Good Posture
Computer Vision Technology can be used in Healthcare to Monitor Patients' Posture and Prevent Complications
CategoryLifestyle
AI-Powered Posture Coaches
'PostureHealth' Provides Real-Time Feedback to Users
The health and wellness industry can utilize 'PostureHealth' to offer AI-powered posture coaching, promoting better posture among consumers.
