Apparel brands incorporate augmented reality into clothing for an immersive effect
Trend - Brands are harnessing the power of augmented reality to create a unique and dynamic experience for consumers—one that can often be shared on social media with the push of a button. Either used as a marketing strategy or directly applied to the piece of clothing, this feature brings fashion and technology closer together.
Insight - Consumers are paying attention to how technology like augmented reality is being developed and infused into everyday products that are accessible to them. Exciting for many, these innovations are especially embraced by the Millenial and Gen Z crowds, who place emphasis on enriching their personal brand through shearable experiences that make room for an effortless transition from physical to digital environments.
Insight - Consumers are paying attention to how technology like augmented reality is being developed and infused into everyday products that are accessible to them. Exciting for many, these innovations are especially embraced by the Millenial and Gen Z crowds, who place emphasis on enriching their personal brand through shearable experiences that make room for an effortless transition from physical to digital environments.
Workshop Question - How would you harness technology to elevate your product/service?
Trend Themes
1. Augmented Reality Clothing - Brands are using augmented reality to enhance clothing designs and create unique, shareable experiences for consumers.
2. Mobile App Integration - Companies are creating mobile apps to complement their clothing lines and enhance the customer experience.
3. Social Media Marketing - Brands are utilizing social media platforms like Instagram and Snapchat to promote their clothing lines and engage with customers through AR filters and lenses.
Industry Implications
1. Fashion Industry - The fashion industry can leverage augmented reality and mobile app integration to enhance existing clothing lines and create new products that engage consumers in innovative and exciting ways.
2. Tech Industry - The tech industry can provide the tools and resources necessary for brands to integrate augmented reality into their clothing designs and create immersive experiences for consumers.
3. Marketing Industry - The marketing industry can help brands utilize social media platforms like Instagram and Snapchat to promote their clothing lines and engage with customers through AR filters and lenses.
4 Featured, 33 Examples:
78,511 Total Clicks
Date Range:
Jul 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:
