Apparel brands incorporate augmented reality into clothing for an immersive effect
Trend - Brands are harnessing the power of augmented reality to create a unique and dynamic experience for consumers—one that can often be shared on social media with the push of a button. Either used as a marketing strategy or directly applied to the piece of clothing, this feature brings fashion and technology closer together.
Insight - Consumers are paying attention to how technology like augmented reality is being developed and infused into everyday products that are accessible to them. Exciting for many, these innovations are especially embraced by the Millenial and Gen Z crowds, who place emphasis on enriching their personal brand through shearable experiences that make room for an effortless transition from physical to digital environments.
Insight - Consumers are paying attention to how technology like augmented reality is being developed and infused into everyday products that are accessible to them. Exciting for many, these innovations are especially embraced by the Millenial and Gen Z crowds, who place emphasis on enriching their personal brand through shearable experiences that make room for an effortless transition from physical to digital environments.
Workshop Question - How would you harness technology to elevate your product/service?
4 Featured, 33 Examples:
70,140 Total Clicks
Date Range:
Jul 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:
