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Plant Toothpaste

Plant-based toothpaste ingredients are increasingly popular

Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.

Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
Trend Themes
1. Plant-based Toothpaste - Brands are offering a more natural twist on the traditional toothpaste with ingredients that are plant-based to offer a more sustainable alternative to what most consumers are accustomed to in this category.
2. Eco-friendly Packaging - Companys are adapting their products to eco-friendly packaging to accommodate new consumer preferences for more sustainable products.
3. Prebiotic Oral Care - Consumer familiarity with prebiotics in everything has led to innovative plant-powered formulas in oral care products.
Industry Implications
1. Oral Hygiene - Companies are creating plant-based and prebiotic toothpaste and oral care products while also adapting to eco-friendly packaging.
2. Health and Beauty - The plant-based trend has extended beyond food as more companies are creating natural alternatives for skincare and hygiene products.
3. Sustainability - The focus on eco-friendly packaging has extended beyond just oral hygiene and can be seen across various industries ranging from fashion to food.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 59 Examples:
152,700 Total Clicks
Date Range:
Sep 18 — Nov 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Plant-Powered Toothpaste Tabs
Plant-Powered Toothpaste Tabs
Krush's Take on Toothpaste is Waterless, Plastic-Free & Refillable
Krush’s toothpaste tablets are vegan, water-free, plastic-free and conveniently packaged in refillable containers to support a revolution in oral care. Krush positions itself as the world’... MORE
Plant-Based Sustainable Toothpastes
Plant-Based Sustainable Toothpastes
Colgate Launched Vegan Toothpaste in Recyclable Tubes
Oral hygiene company Colgate recently expanded its product line with the introduction of vegan toothpaste in recyclable tubes. The new line is vegan-certified by The Vegan Society, dubbed ‘... MORE
Plant-Based Toothpaste Launches
Plant-Based Toothpaste Launches
Green Goo Created a 'Fresh Peppermint' Toothpaste Made Form Plants
Green Goo is a company based out of the United States that specializes in plant-based natural medical and hygiene products. The company launched a ‘Fresh Peppermint’ plant-based... MORE
Chewable Tablet Toothpastes
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
The Bite Toothpaste Bits have been formulated as a futuristic new cosmetic solution for consumers that is positioned as an easier and mess-free alternative to traditional oral care pastes. The... MORE
Prebiotic Plant-Powered Toothpastes
Prebiotic Plant-Powered Toothpastes
Desert Essences' Toothpaste Cultivates a Healthy Microbiome
Desert Essence’s plant-powered toothpaste is packed with natural ingredients like Australian tea tree, perilla seed, plus other oils and extracts to support healthy teeth and gums. The... MORE
Clean-Ingredient Toothpastes
Clean-Ingredient Toothpastes
Natean's Formulas Intersect Science and Nature
Natean is the name of a new clean-ingredient toothpaste brand from Alacer Corp. and it was created to fill a gap in the market by balancing scientifically studied ingredients with botanicals that... MORE
Olive-Leaf CBD Toothpastes
Olive-Leaf CBD Toothpastes
The CBD Elixir Toothpaste Utilizes the Natural Herb's Benefits
The CBD Elixir Toothpaste is packed with mineral oils and cleanses oral care using the power of natural herbs. It helps users build strong gums to keep it healthy and keeps their breath fresh. There... MORE
Naturally-Powered Personal Care Products
Naturally-Powered Personal Care Products
These New Tom's of Maine Products are Effective
Several new Tom’s of Maine products are being launched to offer consumers a way to enhance their daily grooming with a touch of natural power. The products include the PureActive Solutions... MORE

Related Examples

Fruit-Flavored Toothpastes
Fruit-Flavored Toothpastes
Hismile Toothpaste Comes in Flavors Like Peach Iced Tea & Watermelon
Collapsible Titanium Toothbrushes
Collapsible Titanium Toothbrushes
The KIF Toothbrush Kit Has a Sustainable, Four-in-One Design
Minty Toothpaste Tablets
Minty Toothpaste Tablets
Bite's Fresh Mint Toothpaste Bits Naturally Whiten One's Teeth
Recyclable Toothpaste Pouches
Recyclable Toothpaste Pouches
Elgydium’s 3D Toothpaste Pouches are Ready to Recycle
Vitamin-Infused Toothpastes
Vitamin-Infused Toothpastes
Better & Better Created a Science-Based and Vegan Toothpaste
Sustainable Oral Care
Sustainable Oral Care
PLUS ULTRA Partners with Patterson Dental to Offer Eco-Friendly Solutions
Millennial-Targeted Toothpaste
Millennial-Targeted Toothpaste
GSK Introduces New Sensodyne Nourish Line with Packaging by Marks
Recyclable Toothpaste Tubes
Recyclable Toothpaste Tubes
All Colgate Toothpaste Tubes Will Be Recyclable by 2023
Sustainable Reusable Toothpaste Containers
Sustainable Reusable Toothpaste Containers
Mimo is a Refillable Toothpaste Tube
Kid-Friendly Toothpastes
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Frost by SNOW is Children's Oral Care Made with Healthy Ingredients
Water-Saving Toothpaste Tabs
Water-Saving Toothpaste Tabs
Dr Robb's ToothChews are Aesthetically Appealing & Eco-Friendly
Pre-Biotic Pet Toothpastes
Pre-Biotic Pet Toothpastes
'Bristly' Launched New Custom Pet Dental Care Formula
Limited-Edition Citrus Toothpastes
Limited-Edition Citrus Toothpastes
The Tropicana Toothpaste is Compatible with Orange Juice
High-Tech Sensitive Toothpastes
High-Tech Sensitive Toothpastes
This New Davids Natural Toothpaste Uses NASA Technology
Watermelon Toothpaste Tablets
Watermelon Toothpaste Tablets
These Plastic-Free Toothpaste Tabs are Perfectly Portioned
Personal Care Recycling Programs
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Tom's of Maine and Hello Teamed up to Motivate Consumer Recycling
play_circle_filledOral Beauty Collections
Oral Beauty Collections
CO. by Colgate Introduces Oral Care for a New Generation
Paper-Based Deodorant Packaging
Paper-Based Deodorant Packaging
These Tom's of Maine Aluminum-Free Deodorants are Plastic-Free
Waterless Hygiene Travel Kits
Waterless Hygiene Travel Kits
The Waterless Wash Kit Includes Body Care & Toothpaste Tablets
Refillable Toiletry Concepts
Refillable Toiletry Concepts
900.care Makes Solid Zero-Waste Products & Refillable Containers
Fruit-Forward Toothpastes
Fruit-Forward Toothpastes
These New Aquafresh Toothpastes Highlight Premium Flavors
Automated Oral Care Toothbrushes
Automated Oral Care Toothbrushes
The 'CleanFreak' Toothbrush Cleans Teeth in 30 Seconds Flat
Tropically Flavored Toothpaste Tablets
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All-Natural CBD Toothpastes
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Pump Toothpaste Packages
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Rael's Himalayan Pink Salt Toothpaste is Packaged in a Large Pump Bottle
Renewable Milk Cartons
Renewable Milk Cartons
Clover Sonoma Created a First-of-Its-Kind Fully Renewable Carton for Milk
Luxury Nature-Inspired Toothpastes
Luxury Nature-Inspired Toothpastes
Lebon Toothpaste Boasts Nine Flavors With Unique Flavors
Bacteria-Balancing Hygiene Products
Bacteria-Balancing Hygiene Products
The Tom's of Maine Prebiotic Personal Care Range is Supportive
Hanging Biodegradable Toothpaste Packaging
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The 'Coolpaste' Toothpaste Packaging is Eco-Friendly
Exclusive Oral Care Products
Exclusive Oral Care Products
SmileDirectClub is Introducing Walmart-Only Oral Care Products
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Wellnesse Shares Quality Products Made with Real Ingredients
Artistic Toothpaste Packaging
Artistic Toothpaste Packaging
The Dentiste Ikon Collection is Designed by Karim Rashid
Plastic-Free Toothpaste Products
Plastic-Free Toothpaste Products
Change Toothpaste Eliminates Waste from Oral Care Products
Refillable Dental Care Flosses
Refillable Dental Care Flosses
Quip's Refillable Floss Dispenser Reduces Plastic Waste
Premium Oral Care Kits
Premium Oral Care Kits
The Linhart NYC Teeth Care Set Optimizes Oral Health
Xylitol-Powered Toothpastes
Xylitol-Powered Toothpastes
The Spry Whitening Xylitol Toothpaste Has a Fresh Mint Profile
Flavorful Whitening Toothpastes
Flavorful Whitening Toothpastes
The Perlweiss Shine On Whitening Toothpaste Boasts Vibrant Flavor
Targeted Eco-Friendly Toothpastes
Targeted Eco-Friendly Toothpastes
Spotlight Oral Care's Toothpaste Tubes are Fully Recyclable
Healing High-Quality Toothpastes
Healing High-Quality Toothpastes
The Linhart Toothpaste Strengthens Enamel, Remineralizes and More
Refreshing Salt-Infused Toothpastes
Refreshing Salt-Infused Toothpastes
Rael Recently Launched its New Himalayan Pink Salt Toothpaste
Fast-Acting Sensitivity Toothpastes
Fast-Acting Sensitivity Toothpastes
Crest's Toothpaste Treats Sensitivity in as Few as Three Days
Fully Recyclable Toothpaste Tubes
Fully Recyclable Toothpaste Tubes
Tom's of Maine Boasts a First-of-Its-Kind Packaging Innovation
Hemp Oil Toothpastes
Hemp Oil Toothpastes
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Sink-Equipped Electric Scooters
Sink-Equipped Electric Scooters
Hello Products' Spyt Service Offers Oral Care on Demand in NYC
Tablet-Based Cleaning Systems
Tablet-Based Cleaning Systems
Dazz Combines Reusable Spray Bottles and Concentrated Cleaners
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Teeth-Strengthening Toothpastes
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play_circle_filledVitamin-Infused Toothpastes
Vitamin-Infused Toothpastes
ORALOGICA Created Protective, Refreshing Chemical-Free Toothpaste
Sonic Vibration Mouthpiece Toothbrushes
Sonic Vibration Mouthpiece Toothbrushes
The 'Y-Brush' Performs Dental Cleanings in 10 Seconds Flat
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Refreshing Charcoal Mouthwashes
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play_circle_filledInternet-Inspired Hygiene Products
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Tea-Flavored Herbal Toothpastes
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Fluoride-Free Toothpastes
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