Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant
Toothpaste
Plant-based toothpaste ingredients are increasingly popular.
5.1
Trend score
Trend
What is the Plant Toothpaste trend?
Plant Toothpaste: Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.
Insight
The consumer insight behind the Plant Toothpaste trend
Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Trend themes
Themes within the Plant Toothpaste trend
Three behaviours holding the trend together01
Plant-Based Toothpaste
Brands are offering a more natural twist on the traditional toothpaste with ingredients that are plant-based to offer a more sustainable alternative to what most consumers are accustomed to in this category.
02
Eco-Friendly Packaging
Companys are adapting their products to eco-friendly packaging to accommodate new consumer preferences for more sustainable products.
03
Prebiotic Oral Care
Consumer familiarity with prebiotics in everything has led to innovative plant-powered formulas in oral care products.
Industry implications
What the Plant Toothpaste trend means for industry
Where the trend changes the playbookFor
Oral Hygiene
Companies are creating plant-based and prebiotic toothpaste and oral care products while also adapting to eco-friendly packaging.
For
Health and Beauty
The plant-based trend has extended beyond food as more companies are creating natural alternatives for skincare and hygiene products.
For
Sustainability
The focus on eco-friendly packaging has extended beyond just oral hygiene and can be seen across various industries ranging from fashion to food.
Workshop question
How could your brand empower its customers to make small changes for a good cause?
Trend signals
Trend signals for Plant Toothpaste
Trend score 5.1 out of 10, from popularity 72%, activity 68%, freshness 13%.
Popularity72%
Activity68%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Plant Toothpaste trend
8 featured examples from Sep 5, 2018 to Nov 23, 2022CategoryLifestyle
Plant-Powered Toothpaste Tabs
Krush's Take on Toothpaste is Waterless, Plastic-Free & Refillable
Oral care companies can innovate products and packaging to meet the growing demand for sustainable and eco-friendly options.
CategoryEco
Plant-Based Sustainable Toothpastes
Colgate Launched Vegan Toothpaste in Recyclable Tubes
Opportunities for companies in the oral hygiene industry to adapt products to be more sustainable and eco-friendly.
CategoryEco
Plant-Based Toothpaste Launches
Green Goo Created a 'Fresh Peppermint' Toothpaste Made Form Plants
Companies in the natural health and wellness industry can expand their offerings to include plant-based oral care products that cater to a growing consumer demand for natural ingr…
CategoryFashion
Chewable Tablet Toothpastes
The Bite Toothpaste Bits Prevent Unnecessary Product Waste
Companies in the oral care industry can innovate with new product offerings that are more convenient and eco-friendly.
CategoryLifestyle
Prebiotic Plant-Powered Toothpastes
Desert Essences' Toothpaste Cultivates a Healthy Microbiome
Opportunity for dental care brands to introduce plant-powered toothpastes and brushing rinses that promote a healthy mouth microbiome.
CategoryFashion
Clean-Ingredient Toothpastes
Natean's Formulas Intersect Science and Nature
Oral care brands can innovate by prioritizing clean-ingredient formulas and investing in sustainable packaging solutions.
CategoryLifestyle
Olive-Leaf CBD Toothpastes
The CBD Elixir Toothpaste Utilizes the Natural Herb's Benefits
Disruptive innovation opportunity: Incorporating CBD and natural herb extracts into toothpaste formulations to offer consumers a unique and effective oral care experience.
CategoryMarketing
Naturally-Powered Personal Care Products
These New Tom's of Maine Products are Effective
The personal care industry can capitalize on the trend towards natural and chemical-free products while innovating with long-lasting odor protection solutions.
