Plant-based toothpaste ingredients are increasingly popular
Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.
Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
