Category
Fashion
Scaled Restraint
Trend cluster
Category
Superfood
Cleansing
Cleansing skincare products offer added value with superfood ingredients.
3.8
Trend score
Trend
What is the Superfood Cleansing trend?
Superfood Cleansing: Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market.
Insight
The consumer insight behind the Superfood Cleansing trend
Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Trend themes
Themes within the Superfood Cleansing trend
Three behaviours holding the trend together01
Superfood Skincare
Skincare brands are incorporating superfood ingredients into their products to offer added value and marketability.
02
Cica Skincare
Cica skincare is becoming especially popular for its ability to repair and protect the skin barrier, while still addressing other concerns like irritations and sensitivity.
03
Probiotic-Infused Skincare
Skincare lines featuring probiotics and other highly coveted ingredients are growing in popularity due to their quality and accessibility.
Industry implications
What the Superfood Cleansing trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Skincare is an industry constantly evolving and adopting new trends to keep up with consumer demands.
For
Wellness and Health Foods
Skincare trends influenced by the superfood industry aim to provide consumers with natural and nourishing ingredients.
For
Probiotics and Supplements
The rising interest in probiotics and their benefits to the gut microbiome are now being incorporated into skincare products.
Workshop question
At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers?
Trend signals
Trend signals for Superfood Cleansing
Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 10%.
Popularity59%
Activity46%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Superfood Cleansing trend
6 featured examples from May 16, 2019 to Mar 16, 2021CategoryMarketing
Superfood Skincare Scrubs
The Tree Hut Sugar Face Scrub Line Includes Four Options
The skincare industry can benefit from using superfood ingredients to maximize the benefits of their products.
CategoryFashion
10-Ingredient Cleansing Balms
JUNO & Co. Debuts Probiotic-Infused Skincare Line, JUNOSKIN
The beauty and skincare industry can explore incorporating superfoods and probiotics into their product offerings.
CategorySocial Good
Pride-Honoring Cleansers
Youth To The People Launched a Pride Superfood Antioxidant Cleanser
The beauty industry can create and market Pride-themed products, as well as develop more cruelty-free and vegan options.
CategoryFashion
Minimal Superfood-Infused Skincare Lines
Shiseido's WASO Line Includes Carrots and Tofu
The skincare industry is now incorporating superfoods into their product lines, expanding their market reach.
CategoryFashion
Microbiome-Balancing Cica Skincare
Elemis' Cica Calm Hydration Juice Calms, Nourishes & Protects
The skincare industry can capitalize on the Cica and microbiome-balancing trends by developing new Cica-based skincare lines that focus on restoring and maintaining the skin's nat…
CategoryFashion
Ayurvedic Cream Cleansers
The Luminous Ceremony Cream Cleanser Features the Herb Manjistha
Opportunity to incorporate Ayurvedic ingredients like manjistha and rose into natural skincare products for cleansing, detoxifying, and anti-aging benefits.
