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Superfood Cleansing

Cleansing skincare products offer added value with superfood ingredients

Trend - Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market.

Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Workshop Question - At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
52,282 Total Clicks
Date Range:
May 19 — Mar 21
Trending:
Average
Consumer Insight Topics:

Featured Examples

Superfood Skincare Scrubs
Superfood Skincare Scrubs
The Tree Hut Sugar Face Scrub Line Includes Four Options
The Tree Hut Sugar Face Scrub line is one of the latest offerings from the skincare brand that’s focused on providing consumers with a way to support their face in a new way. The range has... MORE
10-Ingredient Cleansing Balms
10-Ingredient Cleansing Balms
JUNO & Co. Debuts Probiotic-Infused Skincare Line, JUNOSKIN
JUNO & Co. recently announced the launch of a revolutionary superfood- and probiotic-infused skincare line, dubbed JUNOSKIN.  This affordable and quality-focused range features products... MORE
play_circle_filled Pride-Honoring Cleansers
Pride-Honoring Cleansers
Youth To The People Launched a Pride Superfood Antioxidant Cleanser
June is Pride Month, and to honor it, Youth To The People have released a limited-edition Pride Superfood Antioxidant Cleanser. The brightly colored package includes a “Love has no gender”... MORE
Minimal Superfood-Infused Skincare Lines
Minimal Superfood-Infused Skincare Lines
Shiseido's WASO Line Includes Carrots and Tofu
Shiseido’s WASO line has been re-released, offering consumers a skincare range that’s packed with superfoods to help nourish one’s skin. This clean and minimal skincare line was... MORE
Microbiome-Balancing Cica Skincare
Microbiome-Balancing Cica Skincare
Elemis' Cica Calm Hydration Juice Calms, Nourishes & Protects
Cica skincare is becoming especially popular for its ability to repair and protect the skin barrier, all the while addressing other concerns like acne, irritations and general sensitivity. Elemis is... MORE
Ayurvedic Cream Cleansers
Ayurvedic Cream Cleansers
The Luminous Ceremony Cream Cleanser Features the Herb Manjistha
One of the key ingredients in Ranavat Botanics’ Luminous Ceremony Cream Cleanser is the Ayurvedic herb manjistha, which is often referred to as the “apex of superfoods” for its... MORE

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