Cleansing skincare products offer added value with superfood ingredients
Trend - Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market.
Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Workshop Question - At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers?
