Golden Tiger's wellness drinks inspired by Ayurveda are powered by anti-inflammatory turmeric and are crafted to help the body with recovery and revitalization. The vegan, plant-based and non-GMO drinks are available in two varieties, the classic Turmeric Limeade and Green Tea Turmeric Limeade, which has more of a citrus flavor profile to it.
According to the brand, "Golden Tiger packs an impressive profile with over 83% of the blend being comprised of a superfood." Some of the key ingredients used in the health-boosting beverages are superfoods like curcumin, the active ingredient in turmeric, antioxidant-packed ginger, plus lemon and lime, which are rich in Vitamin C. Ayurveda, the holistic medicine practice from India, is inspiring a range of products to help people uplevel their mind-body well-being.
Why This Trend Is Growing
- Ayurvedic-inspired Drinks
- Brands can create Ayurvedic-inspired wellness drinks that incorporate superfoods to appeal to health-conscious consumers.
- Superfood Beverages
- There is a disruptive innovation opportunity in creating beverages that are predominantly made with superfoods to offer additional health benefits.
- Holistic Beverages
- Brands can create holistic beverages that offer more than just flavor, but also promote well-being through the use of natural, health-boosting ingredients.
Industries Being Reshaped
- Beverage Manufacturing
- Beverage manufacturers can create Ayurvedic-inspired drinks that differentiate them from other brands and appeal to health-conscious consumers.
- Wellness Industry
- The wellness industry can incorporate more Ayurvedic-inspired products and superfoods into their offerings, creating holistic solutions for consumers.
- Natural Health Products Industry
- Brands in the natural health products industry can expand their product line to include Ayurveda-inspired drinks that use superfoods and natural ingredients to promote health and wellness.
