MS BEAUTiLAB's Foundation Boosts Self-Esteem, Mood & Relieves Stress
Laura McQuarrie — October 26, 2020 — Fashion
References: premiumbeautynews
MS BEAUTiLAB makes a foundation that contains pigments treated with the C8-silk lipoamino acids (MaestraColors+ Safe) which has been shown to support "a significant increase in self-esteem and pleasant emotion, and a significant decrease in general stress." MS BEAUTiLAB partnered with Greentech to provide scientific evidence that the foundation had an impact on well-being and emotions and a randomized crossover study was conducted to assess self-esteem, stress, mood and emotion as a result of applying two foundations. The results of the study show that the pigments included in MS BEAUTiLAB's product have the potential to bring new benefits to a foundation.
Beyond having an impact on physical appearances, makeup and skincare products are being created to have an impact on consumers' mood and wellness.
Image Credit: MS BEAUTiLAB
Beyond having an impact on physical appearances, makeup and skincare products are being created to have an impact on consumers' mood and wellness.
Image Credit: MS BEAUTiLAB
Trend Themes
1. Emotional Well-being Beauty - Creating makeup and skincare products that have a positive impact on consumers' mood and wellness.
2. Scientifically Supported Cosmetics - Partnering with scientific research to provide evidence of the impact of cosmetic products on well-being and emotions.
3. Psychoemotional Skincare - Integrating ingredients that have been shown to relieve stress and boost self-esteem into skincare products.
Industry Implications
1. Beauty and Cosmetics - Exploring new formulas and ingredients that can enhance emotional well-being through beauty and cosmetics products.
2. Wellness and Self-care - Developing holistic wellness products that go beyond physical appearance to address consumers' emotional and mental well-being.
3. Research and Development - Collaborating with scientific organizations to study and validate the impact of cosmetic products on mood, emotions, and well-being.
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