MS BEAUTiLAB makes a foundation that contains pigments treated with the C8-silk lipoamino acids (MaestraColors+ Safe) which has been shown to support "a significant increase in self-esteem and pleasant emotion, and a significant decrease in general stress." MS BEAUTiLAB partnered with Greentech to provide scientific evidence that the foundation had an impact on well-being and emotions and a randomized crossover study was conducted to assess self-esteem, stress, mood and emotion as a result of applying two foundations. The results of the study show that the pigments included in MS BEAUTiLAB's product have the potential to bring new benefits to a foundation.
Beyond having an impact on physical appearances, makeup and skincare products are being created to have an impact on consumers' mood and wellness.
Image Credit: MS BEAUTiLAB
Key Themes Behind This Trend
- Emotional Well-being Beauty
- Creating makeup and skincare products that have a positive impact on consumers' mood and wellness.
- Scientifically Supported Cosmetics
- Partnering with scientific research to provide evidence of the impact of cosmetic products on well-being and emotions.
- Psychoemotional Skincare
- Integrating ingredients that have been shown to relieve stress and boost self-esteem into skincare products.
Where This Applies
- Beauty and Cosmetics
- Exploring new formulas and ingredients that can enhance emotional well-being through beauty and cosmetics products.
- Wellness and Self-care
- Developing holistic wellness products that go beyond physical appearance to address consumers' emotional and mental well-being.
- Research and Development
- Collaborating with scientific organizations to study and validate the impact of cosmetic products on mood, emotions, and well-being.
