In recognition of June as Pride Month, New York's innovative Ample Hills Creamery is now serving a colorful ice cream product named 'Baby, I Was Churned This Way,' which takes inspiration from Lady Gaga's 'Born This Way,' which has become an LGBT anthem.
The rainbow-themed ice cream product features a bit of everything, including a base of salty hazelnut ice cream that's dotted with chocolate-covered, rainbow-colored sunflower seeds.
As it does every year, Ample Hills Creamery is partnering with a local organization to support the LGBTQ community. With this year's partnership, a dollar from the sale of each pre-packed pint of Baby, I Was Churned this Way will help to support the Brooklyn Pride Foundation and its efforts for building awareness.
What Makes This Trend Stand Out
- Rainbow Treats
- Creating and marketing colorful, rainbow-themed treats can capitalize on Pride Month and appeal to the LGBTQ community.
- Cause-centric Partnerships
- Partnering with local organizations and donating a portion of sales to support a cause can help build awareness and strengthen community ties.
- Celebrity-inspired Products
- Drawing inspiration from popular songs or cultural icons can create unique and buzz-worthy product offerings that resonate with consumers.
Sectors Adopting This
- Ice Cream Industry
- Ice cream manufacturers and retailers can leverage Pride Month to introduce colorful and inclusive product lines to attract new customers.
- LGBTQ Support Organizations
- Organizations focused on LGBTQ rights and support can benefit from strategic partnerships with businesses that create Pride-related products and donate a portion of proceeds.
- Food and Beverage Marketing
- Marketing agencies and professionals can assist companies in developing and promoting unique, cause-driven products that resonate with diverse consumer groups.
