The creativity of the brain surely knows no immediate boundaries and this is what designer José de la O attempts to derive from his collaboration with Japan-based tech company Mirai Innovation.
The partners work together on a project that will utilize brainwaves to determine the aesthetics of a vase. The experimental project depends on a device that has been developed by Mirai Innovation. Called 'Auda,' the gadget is a piece of headgear that "monitors different bio-signals from the brain, including electro-encephalograms." The collaborators employ this as they test the creativity of the brain. The initative is also intended to imagine a future where "learning a specific craft, a 3D software, or even sketching, [is no longer] necessary to design and produce everyday objects.|