Children's toys and products incorporate augmented reality to enhance experience
Trend - With tech and STEM-learning functions now being a large part of the emerging children's toy space, brands are incorporating elements of augmented reality into once-standard children's toys and retail experiences. Whether manifesting in board games or playmats, these elevated products add a unique level of interactivity to children's playtime experiences.
Insight - Because of the modern digital age, it's common for children to grow up with tech-based gaming in the same way that those of past generations grew up with outdoor play. This shift has opened up unique opportunities for parents of young children to explore playtime as a means of learning and setting their children up for the rapid digital changes that are still to come. The added experiential aspect of interactive, tech-based play is not just more informative for kids, but also establishes new creative outlets that expand their imaginations.
Insight - Because of the modern digital age, it's common for children to grow up with tech-based gaming in the same way that those of past generations grew up with outdoor play. This shift has opened up unique opportunities for parents of young children to explore playtime as a means of learning and setting their children up for the rapid digital changes that are still to come. The added experiential aspect of interactive, tech-based play is not just more informative for kids, but also establishes new creative outlets that expand their imaginations.
Workshop Question - How is your brand adapting to the generational changes that have been accelerated by rapid shifts in the modern digital age?
Trend Themes
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Augmented Reality Toys — The incorporation of augmented reality into once-standard children's toys and retail experiences adds a unique level of interactivity to children's playtime experiences.
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Interactive Storytelling — Augmented reality apps like Wonderscope create opportunities for content creators to develop and publish interactive stories on the platform.
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Virtual and Physical Play — Collectible augmented reality discs like AR Discs merge elements of physical and virtual play, creating more engaging experiences for users.
Industry Implications
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Toy Industry — Toys that incorporate augmented reality and interactive storytelling could provide new opportunities for companies within the toy industry.
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AR and VR Industry — The growing demand for augmented reality and virtual reality products could provide new and innovative ways to integrate them into the toy industry and other sectors.
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Gaming Industry — Augmented reality games and pastimes, like AR Warriors, are increasingly popular and could open up new opportunities within the gaming industry.
4 Featured, 33 Examples:
96,874 Total Clicks
Date Range:
Nov 18 — Oct 20
Trending:
Warm
Consumer Insight Topics:
