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Experiential Play

Children's toys and products incorporate augmented reality to enhance experience

Trend - With tech and STEM-learning functions now being a large part of the emerging children's toy space, brands are incorporating elements of augmented reality into once-standard children's toys and retail experiences. Whether manifesting in board games or playmats, these elevated products add a unique level of interactivity to children's playtime experiences.

Insight - Because of the modern digital age, it's common for children to grow up with tech-based gaming in the same way that those of past generations grew up with outdoor play. This shift has opened up unique opportunities for parents of young children to explore playtime as a means of learning and setting their children up for the rapid digital changes that are still to come. The added experiential aspect of interactive, tech-based play is not just more informative for kids, but also establishes new creative outlets that expand their imaginations.
Workshop Question - How is your brand adapting to the generational changes that have been accelerated by rapid shifts in the modern digital age?
4 Featured, 32 Examples:
35,910 Total Clicks
Date Range:
Nov 18 — Jan 20
This Month and Warm
Consumer Insight Topics:

Featured Examples

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