AR Discs are collectible augmented reality discs that come to life with a corresponding app, sharing an experience with kids that merges elements of physical and virtual play. Now, kids can see their favorite DreamWorks characters come to life thanks to a series that features franchises like Shrek, How To Train Your Dragon and Kung Fu Panda. In all, there are 80 DreamWorks AR Discs to collect—and this includes a pair of gold limited editions. To see these characters come alive virtually before their eyes, kids can use their app to hover over a disc.
As William Byron, director at AR Discs, describes: "Kids are seeking more of an experience from their collectibles today. By creating engaging content that users can experience through the app, we’re breaking the mould whilst respecting and encouraging traditional hands-on-play."
What's Driving This Trend
- Collectible AR Discs
- AR Discs merge physical and virtual play, providing an engaging and immersive experience for kids.
- Augmented Reality Collectibles
- The integration of augmented reality into collectibles offers a new level of interactive storytelling and play.
- Virtual-physical Fusion
- The fusion of virtual and physical elements in AR Discs creates a unique and interactive play experience.
Who This Affects Most
- Toys & Collectibles
- The toy and collectible industry can explore incorporating augmented reality to enhance the value and engagement of their products.
- Mobile App Development
- The development of AR apps for collectible toys opens up opportunities for mobile app developers to create engaging and immersive experiences for children.
- Entertainment & Media
- The integration of AR Discs with popular franchises like DreamWorks presents new opportunities for entertainment and media companies to expand their interactive offerings.
